Research / Insights on current and emerging industry topics
Inside the 2024 DCN Benchmark Reports
July 1, 2025 | By Rande Price, Research VP – DCN
DCN’s 2024 Benchmark Reports, exclusive to participating members, offer a comprehensive, data-rich look at the financial and operational health of premium digital media businesses. Across both revenue and expense modules, this year’s newly released findings capture a clear picture of where the business is growing, where efficiencies are being realized, and how peers are adapting in a shifting market.
Key topline signals: modest overall revenue growth (+3% YoY), continued strength in non-advertising and video, and early signs of stabilization in mobile ad revenue. On the cost side, compensation remains the largest investment, while EBITDA margins held strong, evidence of strategic cost management in a demanding environment.
This year’s reports offer valuable context on subscriber revenue, monetization efficiency, staffing trends, and the evolving balance between direct and indirect ad sales. For participants, it’s not just data; it’s a playbook for what is working now.
As a benchmark participant, you have exclusive access to DCN Media Insights Exchange. These sessions, part of a quarterly series, provide valuable marketplace context to the insights in DCN’s benchmark reports.
These insights are available only to members who contributed data. If you’re interested in participating in future waves, reach out to Rande Price at Rande@digitalcontentnext.org.