Here are some of the best media stories our team has read so far this week:

• Columbia Journalism Review | Journalism’s Essential Value (62 minutes)
• Digiday | Twitter’s appointment of Linda Yaccarino as CEO signals the social network’s desire to win back brands (4 minute read)
• Harvard Business Review | AI Can Be Both Accurate and Transparent (8 minute read)
• MediaPost | TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21% (1 minute read)
• PressGazette | BBC unveils Verify team of 60 journalists it says will be ‘transparency in action’ (4 minute read)
• The New York Times | Vice, Decayed Digital Colossus, Files for Bankruptcy (7 minute read)
• The Wall Street Journal | Automotive Tech Billionaire Austin Russell to Acquire Majority Stake in Forbes (2 minute read)
• The Washington Post | Elon Musk’s about-face on government censorship (4 minute read)
• Variety | Behind Warner Bros. Discovery’s Secret Audience-Shifting Strategy: Schedule Switches and Simulcasts (3 minute read)

DCN’s must reads: week of May 11, 2023