/ An inside look at the business of digital content
DCN’s must reads: week of July 21, 2022
July 21, 2022 | By Michelle Manafy, Editorial Director – DCN@michellemanafy
Here are some of the best media stories our team has read so far this week:
- The Wall Street Journal | Facebook Shifts Resources From News to Focus on Creator Economy (3 min read)
- Marketing Brew | Advertisers spent $115 million on clickbait sites, report finds (2 min read)
- Axios | Rise of subscription sleepers (1 min read)
- Financial Times | The Great Netflix Correction: loss of subscribers throws streaming business model into question (3 min read)
- Variety | Instagram, TikTok, YouTube Top News Sources for U.K. Teens, Ousting BBC, Media Regulator Report Reveals (3 min read)
- NBC News | Many Gen Zers don’t use Google. Here’s why they prefer to search on TikTok and Instagram. (2 min read)
- MediaPost | Revised Privacy Bill Would Outlaw Some Forms Of Ad Targeting (2 min read)
- Journalism.co.uk | What next for native advertising, and how can publishers benefit? (7 min read)
- The Hollywood Reporter | YouTube Takes Live TV Market Share as Streaming War Escalates (1 min read)