/ An inside look at the business of digital content
DCN’s must reads: week of January 10, 2019
January 10, 2019 | Curated by Michelle Manafy, Editorial Director – DCN@michellemanafy
Here are some of the best media stories our team has read so far this week:
- The Ad Contrarian | Why Online Ads Haven’t Built Brands (7 min read)
- Adweek | How Publishers Are Using Memberships to Earn Highly Valuable Loyal Readers (3 min read)
- The Washington Post | These are the 2019 court fights that will decide the future of net neutrality (5 min read)
- Buzzfeed | These Digital Ad Fraudsters Went To Court To Try To Get Their Earnings Back. It Didn’t Work Out Well For Them. (11 min read)
- CNBC | Apple has a message for Amazon and Google and it’s plastered on the side of a hotel at the biggest tech conference of the year (2 min read)
- The Atlantic | The Media’s Post-Advertising Future Is Also Its Past (8 min read)
- AdExchanger | Pivotal Forecasts Amazon Ad Revenue To Reach $38 Billion (2 min read)
- Digiday | ‘A daily, hourly fight’: Digital ad fraud is worse than ever (4 min read)
- CNBC | What’s next for media in 2019 as Apple, Disney, AT&T and more jump into the streaming business (8 min read)