/ An inside look at the business of digital content
DCN’s must reads: week of March 8, 2018
March 8, 2018 | By DCNHere are some of the best media stories our team has read so far this week:
- BBC News | The Tortoise and the Share (47 min read)
- FiveThirtyEight | Why Does Everyone Hate The Media? (17 min read)
- The Financial Times | WPP squeezed by advertisers and digital disruption (7 min read)
- The Washington Post | A journalistic fix for fake news? A new venture seeks to take on the epidemic. (4 min read)
- Wired | The Podcasting Juggernaut Has (Finally) Arrived (6 min read)
- Ad Week | Is Facebook Winning the Battle Against Ad Fraud? (4 min read)
- The Wall Street Journal | P&G Contends Too Much Digital Ad Spending Is a Waste (5 min read)
- What’s New In Publishing | The good, the bad and the ugly of launching a paywall in 2018 (6 min read)
- Fast Company | We Need Breakthrough Business Models, Not Breakthrough Technology (6 min read)
- Marketing Week | Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof (17 min read)