/ An inside look at the business of digital content
DCN’s must reads: week of March 30, 2017
March 30, 2017 | By DCNHere are some of the best media stories our team has read so far this week:
- The Guardian | Are we finally reacting to the disruptive supremacy of Facebook and Google? (5 min read)
- The Wall Street Journal | TV Networks See an Opportunity in Google Ad Backlash (5 min read)
- Ad Age | J&J and Verizon Join Major Marketers Suspending YouTube Advertising (2 min read)
- The New York Times | AT&T and Johnson & Johnson Pull Ads From YouTube (3 min read)
- Axios | Almost 20% of digital ad spending could be wasted (2 min read)
- The Wall Street Journal | This Graphic Shows Why Google Got in Trouble Over Ad Placement (2 min read)
- AdvertisingAge | Who Wins and Who Loses in YouTube’s Falling Out With Brands (4 min read)
- Business Insider | The Guardian is suing ad tech company Rubicon Project (4 min read)
- Art + Marketing | Brands need to fire adtech (10 min read)
- Recode | YouTube’s ad mess gives advertisers leverage for what they really want: More data (5 min read)
- The Telegraph | Exclusive: Google and social media companies could be prosecuted if they show extremist videos (3 min read)
- The Washington Post | Scott Pelley is pulling no punches on the nightly news — and people are taking notice (5 min read)
- CJR | The Platform Press: How Silicon Valley reengineered journalism (2h read)