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Connected TVs outnumber set-top boxes

May 3, 2016 | By Research Team—DCN

Overall, there are more connected TV devices in US households than there are pay-TV set-top boxes according to new consumer research from Leichtman Research Group, Inc. (LRG). Across all households (including those that do not have any of these), the mean number of connected TV devices per household is 2.1, while the mean number of pay-TV settop boxes per household is 1.8.

LRG finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (such as Roku, Apple TV, Chromecast, or Amazon Fire TV) – up from 44% in 2013, and 24% in 2010. Among those with any connected TV devices, 74% have more than one device, with a mean of 3.3 per connected TV household.

Other findings include:

  • 83% of households with any type of connected TV device get a pay-TV service
  • 38% of adults with a pay-TV service watch video via a connected TV device at least weekly
  • 79% of all TV sets in US households are HDTVs – an increase from 34% of all TV sets in 2010
  • 33% of non-4K Ultra HDTV owners have seen one in use – up from 10% in 2014

These findings are based on a survey of 1,206 TV households throughout the US, and are part of a new LRG study, HD and Connected TVs XIII. This is LRG’s thirteenth annual study on TVs in the US.

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