Our recommended reads from around the web: 

• Bloomberg: Digital Media Is a Slippery Pyramid (4 min read)
• Medium: Tech Companies Design Your Life, Here’s Why You Should Care (10 min read)
• Hollywood Reporter: How ‘Old Media’ Is Bankrolling the Upstarts (3 min read)
• Poynter: Before using third-party tools, publishers should ask themselves these questions (5 min read)
• FT Engine Room: A faster FT.com (7 min read)
• AdExchanger: App Store Discovery Is Broken, And Developers Are Looking For Alternatives (4 min read)
• Techcrunch: Europe consulting on new telecoms data privacy and cookie rules (5 min read)
• Digiday: Refinery29’s Philippe von Borries: ‘The era of broad, indiscriminate scale is over’ (3 min read)
• Medium: Shitty ads cost iPhone users $8 billion a year (4 min read)
• The Verge: The Secret Rules of the Internet (48 minute read)