Inefficiencies brought on by the legacy “waterfall” cost publishers both monetarily and operationally. But even as new ad serving technologies have emerged to solve for these issues, many publishers are still grappling with major challenges around outdated inventory allocation methodologies. PubMatic has released a white paper, entitled Decision Manager: Your Inventory. Your Rules., which outlines the key challenges and solutions in inventory management and monetization, and describes how publishers can leverage a technology platform to realize the full potential of their digital assets.
The white paper addresses the challenges that publishers face in inventory management and demand sourcing, and how they can achieve maximum yield optimization. PubMatic’s Decision Manager is an important step towards achieving the holistic, cross-platform marketing automation platform of the future.