/ An inside look at the business of digital content
DCN’s recommended reading: week of November 19, 2015
November 19, 2015 | By DCN
Our recommended reads from around the web:
- AdExchanger: As Publishers Feel Viewability Crunch, Buyers Promise the Money Will Come (5 min read)
- Idle Words: The Advertising Bubble (4 min read)
- AdAge: Newly Discovered Botnet Siphoning Billions From Digital Advertising: Report (2 min read)
- Digiday: Publishers are underwhelmed with Apple News app (4 min read)
- WSJ: Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback (5 min read)
- Digiday: After a year, Google’s effort to get ad-avoidant site visitors to pay flounders (3 min read)
- Dave Carroll: Adblocking is a boycott (41 slides)
- AdExchanger: The FTC Seeks Clarity On Cross-Device Tracking – But Opt-Out Remains A Murky Mire (5 min read)
- AdWeek: Facebook’s ‘Freebooting’ Piracy Problem Just Cost Casey Neistat 20 Million Views (6 min read)
- Digiday: To improve ad quality, this sports publisher cut 35% of its Web impressions (3 min read)
- EFF: The FCC’s DNT Decision: The Right Call, For Now (2 min read)