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Join the authors of The Impact of Google AI Overviews on Publisher Traffic and User Experience: Evidence from a Field Experiment for a 45-minute DCN AI Briefing and discussion on Thursday, October 1, 11:00 AM EDT via Zoom.
Saharsh Agarwal (Indian School of Business) and Ananya Sen (Carnegie Mellon University) will present new experimental research findings challenging Google’s claims that AI Overviews improves search, delivers higher-quality traffic to publishers, and creates more opportunities for websites to be discovered and clicked.
This independent research puts Google’s claims to the test, asking:
- Do AI Overviews actually improve the search experience?
- Do they deliver higher-quality traffic to publishers?
- Do they create more opportunities for websites to be discovered and clicked?
This session is designed for you and your teams navigating AI’s impact from product to marketing to legal. Please share this invitation with colleagues who would benefit from these insights.
