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Join DCN and Vincent Létang, an economist and consultant specializing in the media industry and advertising markets for a timely discussion on market performance. We will examine expectations for the ad market in the 2H 2026 and the Digital Media Subscription Tracking Report Q1 2026 results.

Why this session is worth your time:

• Get clarity on where the ad market is heading: Vincent Létang shares his latest view on the forces shaping the advertising landscape into H2 2026 and what they mean specifically for premium publishers.
• Understand how demand is really shifting: With advertiser caution rising and consolidation accelerating, what is truly driving commitment today and are advertisers prepared to pay what premium inventory is worth?
• Learn where AI is driving real impact now: As AI reshapes planning, pricing, and targeting, where is it delivering tangible value today and how can publishers use it to protect revenue in the upfronts?