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Hot Topic: Advertising Strategy – Unlocking the Power of Enthusiast Verticals

October 30 @ 11:00 am - 11:45 am | Virtual
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Featured Speakers

  • Katherine Torres-Pummill

    VP, Military Partnerships

    Recurrent Ventures

DCN members can view the on-demand video by logging in or registering for the DCN website member center using the links in the top right corner of the site. Please note this account is separate from your event registration profile. If you have trouble, please contact us ([email protected].)

Unlocking the Power of Enthusiast Verticals: Advertising to the military community through authentic engagement across platforms

The military community represents a significant and influential market segment with substantial spending power, often exceeding that of the general population in key categories. Advertisers need to connect with this community in an authentic and meaningful way, understanding where they over-index and why this matters.

Join Recurrent’s VP of Military Partnerships and U.S. Air Force Spouse, Katherine Torres-Pummill as she delves into the importance of authentically engaging with the military community. She will discuss strategies for connecting with this powerful audience across digital, video, and event platforms, and how to build partnerships that resonate within the community. Discover the nuances of effectively selling to the military audience and why authenticity is crucial for long-term success.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their ad sales and business teams: From managing a cookie-less future, to brand safety, to tensions between advertising and subscriptions and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Sponsors

  • MediaRadar revolutionizes ad sales by enabling sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. MediaRadar is built on the most comprehensive and up-to-date database of multimedia advertising information available.
  • Permutive’s Audience Platform puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. Permutive enables publishers to develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers including News Corp, Hearst, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Unify.
  • Theorem is a complete media and marketing services provider designed for the digital age. We help our clients scale, by executing, managing, analyzing and optimizing all forms of digital media and marketing campaigns on their behalf. Allowing our clients to save time and money, so they can focus on their own business success. Across 20 years, we have helped our clients become more commercially effective and operationally efficient by combining consultancy, managed services and automaton solutions.
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