Please join us for the 12th Annual OPA Summit [Note: DCN was previously the OPA] at the Mandarin Oriental in Miami, Florida from January 22nd (opening cocktail/dinner reception) to January 24th, 2014 (wrapping at noon). This private, off-the-record meeting is attended exclusively by senior executives from OPA member companies and will offer thought provoking discussion around an “EPIC” theme: Energize. Profit. Innovate. Change.
At this year’s OPA Summit we will focus on strategies for maximizing and monetizing your brand’s strengths – creating the content people love – while embracing change and fostering a culture of continuous innovation. You will learn how to:
- Refocus on your best customers to create better products and more effective advertising and marketing solutions.
- Better leverage organizational and customer data to drive innovation and user-centric products.
- Create management, recruiting and retention strategies that drive success.
- Leverage insights from technology that is moving and disrupting the market.
- Profit from the next big growth opportunities.
At the OPA Summit, you will benefit from the experience of your peers as well as the perspectives of best-selling authors and leading industry, agency and marketing executives. We are pleased to have a great line up of speakers including:
- Adam Bain, President of Global Revenue, Twitter
- Dr. Tomas Chamorro-Premusic, Professor of Business Psychology, University College, London
- Brian Cooley, Editor-at-Large, CNET
- Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania
- Scott Hess, Senior Vice President, Human Intelligence, Spark SMG
- John Paton, CEO, Digital First Media
- Tony Tjan, CEO, Managing Partner & Founder of Cue Ball, Vice Chairman, Parthenon and best-selling author of Hearts, Smarts, Guts and Luck
Strauss Zelnick, Founder, Zelnick Media