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DCN’s must reads: week of February 4, 2021
February 4, 2021 | By Michelle Manafy, Editorial Director – DCN@michellemanafy
Here are some of the best media stories our team has read so far this week:
- Recode | Big Tech is so big it doesn’t need its founders anymore (5 min read)
- The Financial Times | Sports leagues should explore how to co-own rights with streaming services to reach wider audiences at a price more people are willing to pay (4 min read)
- Digiday | Why Google’s approach to replacing the cookie is drawing antitrust scrutiny (5 min read)
- AdExchanger | Facebook Is Testing A New In-App Screen On iOS 14 To Convince Users To Opt Into Tracking (2 min read)
- NiemanLab | Journalists are grappling with their relationships to big tech companies. It’s time for academics to do the same. (10 min read)
- The Wall Street Journal | Facebook to Test News Feed Controls for Advertisers (2 min read)
- The Atlantic | The Government Didn’t Foresee How Facebook Would Behave (5 min read)
- MediaPost | New CTV Ad Fraud: $30M To $50M In Theft (1 min read)
- The Drum | ‘Binary opt-ins no longer sustainable’: a look at GroupM and Unilever’s Data Ethics Compass (2 min read)