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A DCN members-only Zoom video event designed to dig deeply into how DCN’s premium publisher members are managing their affiliate revenue businesses, with particular focus on the impact of COVID-19.
Jason Fox, Chief Digital Officer and Carol Lappin, General Manager of Shopping and Business Development – Consumer Reports, spoke about the power of context, attribution challenges, coupons/codes, pricing strategies and team structure – much of which is changing or in flux in the current environment.
