Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
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Here’s what Bloomberg, Yahoo and Reach are doing on WhatsApp Channels
November 14, 2024 | By Esther Kezia Thorpe – Independent Media Reporter
With Where to Watch, ESPN simplifies sports discovery
November 7, 2024 | By David Weldon – Independent Media Reporter
Redefining media revenue: the search for new ‘DVD sales’
October 31, 2024 | By Richard E. Brown, Media Revenue Consultant
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Advertising
Ad ops is too complex for generic AI—here’s what works
November 20, 2024 | By Jay Kulkarni, CEO – Theorem Inc. -
Research
AI can produce content. But can it tell a good story?
November 19, 2024 | By Rande Price, Research VP – DCN -
Advertising
The rise of Attention Metrics brings new opportunities for publishers
November 18, 2024 | By Marc Guldimann, CEO & co-founder – Adelaide and
Claire Browne, Head of Research – Adelaide
What's Next In Video
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Innovation
PBS Film Club launches, featuring a film community Fable
November 6, 2024 | By Michelle Manafy, Editorial Director – DCN -
Research
In a fragmented video landscape, viewers start online
November 4, 2024 | By Rande Price, Research VP – DCN -
Video
How Crooked Media leverages video for podcast audiences
September 26, 2024 | By T. J. Raphael – Independent Media Reporter
Upcoming Events
Supporter Spotlight
How AI is helping media companies attract and engage audiences
AI offers a range of tools and tactics to help media companies attract news audiences and better engage the ones they have.
By Dorinne Hoss, Head of Marketing – Arc XP