1.0Digital Content Nexthttps://digitalcontentnext.orgFact check series, part three: What really defines a next-generation DMP - Digital Content Nextrich600338<blockquote class="wp-embedded-content"><a href="https://digitalcontentnext.org/blog/2020/07/06/fact-check-series-part-3-what-really-defines-a-next-generation-dmp/">Fact check series, part three: What really defines a next-generation DMP</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://digitalcontentnext.org/blog/2020/07/06/fact-check-series-part-3-what-really-defines-a-next-generation-dmp/embed/" width="600" height="338" title="“Fact check series, part three: What really defines a next-generation DMP” — Digital Content Next" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://digitalcontentnext.org/wp-content/uploads/2020/07/desertisland.jpg867400DMP 1.0: Contextual-to-audience targeting for desktop web & DFP Since the advent of newspapers in the 17th century, digital advertising has been premised on developing and promoting content to attract audiences, and then selling contextual ads against such content. Even the arrival of online services like AOL and the disruptive nature of the web didn’t...