1.0Digital Content Nexthttps://digitalcontentnext.orgDigital advertising insights as the market reaches attention saturation - Digital Content Nextrich600338<blockquote class="wp-embedded-content"><a href="https://digitalcontentnext.org/blog/2017/05/03/digital-advertising-insights-market-reaches-attention-saturation/">Digital advertising insights as the market reaches attention saturation</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://digitalcontentnext.org/blog/2017/05/03/digital-advertising-insights-market-reaches-attention-saturation/embed/" width="600" height="338" title="“Digital advertising insights as the market reaches attention saturation” — Digital Content Next" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://digitalcontentnext.org/wp-content/uploads/2017/05/InteractionReport.png867400Digital advertising will capture 77 cents of every new ad dollar this year and will surpass TV advertising in five additional countries, reports GroupM in its annual Interaction Report. Rob Norman, global chief digital officer and author of the report, addresses the value exchange between the user and the advertiser. Norman points to new revelations...