1.0Digital Content Nexthttps://digitalcontentnext.orgPositive viewing experience and ad-recall correlate to screen size - Digital Content Nextrich600338<blockquote class="wp-embedded-content"><a href="https://digitalcontentnext.org/blog/2016/07/06/positive-viewing-experience-and-ad-recall-correlate-to-screen-size/">Positive viewing experience and ad-recall correlate to screen size</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://digitalcontentnext.org/blog/2016/07/06/positive-viewing-experience-and-ad-recall-correlate-to-screen-size/embed/" width="600" height="338" title="“Positive viewing experience and ad-recall correlate to screen size” — Digital Content Next" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://digitalcontentnext.org/wp-content/uploads/2016/07/ByFormat.png867400Consumers pay more attention to advertising on televisions than advertising viewed across other screens according to a new report Evaluating Engagement & Recall by Platform. Nielsen and the Council of Research Excellence hired independent researcher Hub Entertainment Research to measure how people watch television. In the study, consumers viewed the same five shows “Bones,” “Family...