1.0Digital Content Nexthttps://digitalcontentnext.orgData Key to Digital Ad Revenues - Digital Content Nextrich600338<blockquote class="wp-embedded-content"><a href="https://digitalcontentnext.org/blog/2015/09/09/data-key-to-digital-ad-revenues/">Data Key to Digital Ad Revenues</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://digitalcontentnext.org/blog/2015/09/09/data-key-to-digital-ad-revenues/embed/" width="600" height="338" title="“Data Key to Digital Ad Revenues” — Digital Content Next" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://digitalcontentnext.org/wp-content/uploads/2015/09/datakey.png867400As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments with Forrester predicting that overall digital display advertising dollars will grow from an estimated $20 billion in 2015 to $38 billion by 2019. Publishers’ ability to leverage real-time data will be key to capturing their...