1.0Digital Content Nexthttps://digitalcontentnext.orgIAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper - Digital Content Nextrich600338<blockquote class="wp-embedded-content"><a href="https://digitalcontentnext.org/blog/2014/12/19/iab-hosts-discussion-of-its-state-of-viewability-transaction-2015-position-paper/">IAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper</a></blockquote>
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</script><iframe sandbox="allow-scripts" security="restricted" src="https://digitalcontentnext.org/blog/2014/12/19/iab-hosts-discussion-of-its-state-of-viewability-transaction-2015-position-paper/embed/" width="600" height="338" title="“IAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper” — Digital Content Next" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://digitalcontentnext.org/wp-content/uploads/2014/12/IABview.png749410IAB held a call to discuss its new State of Viewability Transaction 2015 position paper. In addition to reading out the principles outlined in the paper, Randall Rothenberg, President and CEO of IAB, and Sherrill Mane, SVP of Research, Analytics and Measurement at IAB answered questions from the call participants. Below are the topics addressed...