Search results for "AI"
How Promiscuous Should Publishers Get with Content on Social?
The mantra for digital has always been to serve the news and information where people are, on their schedules, when they want it. So the question now is how far should publishers go to serve them? Some publishers are pushing the envelope, figuring that creating original content on social media will bring in more attention, more eyeballs and perhaps more chance to distribute native ads—even if that flies in the face of so many social media editors.
DCN’s Recommended Reading: Week of March 26, 2015
TechCrunch: Media Tech And Venture Capital (5 min read) Poynter: How Vox Media gets readers to share on Facebook (3 min read) INMA: Think all news media companies have the same value proposition?…
Investigation Discovery Debut Podcast Goes Deeper into the Mind of a Murderer
“I wouldn’t be telling the truth if I said Serial had nothing to do with our decision to start with this podcast,” says Kevin Bennett, general manager for Investigation Discovery of the channel’s first foray into podcasting. To coincide with the release of its new series, Mind of a Murderer this month, ID has released a companion podcast narrated by the television show’s host, renowned criminal psychologist and trial consultant Dr. Michelle Ward.
Virtual Reality Gives Saturday Night Live Viewers—and NBC—a New Perspective
When the producers of Saturday Night Live think your idea is a bit crazy, maybe you should think again. On the other hand, maybe you should just agree that it is crazy—but in a good way. Vice President of Digital NBC Entertainment, Michael Scogin has been interested in the potential of virtual reality for quite some time and was looking for an opportunity to create a VR experience with televised content. Scogin pitched the idea of leveraging VR for Saturday Night Live’s 40th Anniversary Special. They embraced the idea “in the spirit of innovation and experimentation SNL is known for.”
DCN’s Recommended Reading: Week of March 19, 2015
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Between Consumers, Innovators and Open Internet, FCC Chooses All of the Above
Last week, the FCC released the details of its Net Neutrality order. Looking past the sound bites from both sides of this debate, the FCC appears to have a struck a delicate balance that will ensure consumers can continue to enjoy access to the digital content and experiences they love and, at the same time, preserve the ability of current and future content creators to innovate.
Financial Times Research Shows Context Matters for Digital Advertising
Publishers would have you believe that environment matters more than ever when it comes to the effectiveness of digital advertising. The Financial Times wanted to make this more than a theory. To that end, the Financial Times recently presented the results of its 2015 Halo Study – new research that set out to test (and prove) that environment matters more than ever in digital advertising.
Forbes Pictures a Social Future for its Apps with Camerama Acquisition
Forbes Media has announced the acquisition of the private photo sharing app Camerama. According to Forbes Media Chief Product Officer Lewis D’Vorkin, the move creates an opportunity for like-minded groups of professionals to “discover each other, communicate, and be part of each other’s professional lives under the Forbes umbrella.”
How Millennials Get News
Millennials consume news and information in strikingly different ways than previous generations, and their paths to discovery are more nuanced and varied than some may have imagined according to a new report by the Media Insight Project, a collaboration between the American Press Institute and the Associated Press-NORC Center for Public Affairs Research.
Behind the Scenes of National Geographic’s Killing Jesus Digital Strategy
For better or worse, history does have a way of repeating itself. In the case of National Geographic’s “Killing” documentary series—based upon Bill O’Reilly and Martin Dugard’s books Killing Lincoln and Killing Kennedy—creating a robust complementary digital experience is a strategy that has worked well in the past, and one National Geographic plans to repeat with the latest addition to the series: Killing Jesus.
On-Demand Streaming Audiences Signify Opportunities and Challenges
According to Nielsen’s newly released Total Audience Report (Q4 2014), consumers’ time and attention around media is in flux. Increased video viewing on digital platforms to both native digital content…