Search results for "AI"
Inside DCN’s Next Conversation: Talent Talk
As busy media executives we often find ourselves heads down, getting the work done and facing each new challenge as it arises. But to really get somewhere, we need to save some time to think about what’s next and to find places and people that encourage that future focus. Co-hosted by Digiday Editor-in-Chief Brian Morrissey and DCN CEO Jason Kint, Digital Content Next held its first “The Next Conversation dinner.” The discussion included a mix of some of the most forward-thinking minds in the digital media industry. Our first segment in this three-part video series covers culture and talent with dinner guests advising to look for smart people you like, who fit your brand and who have diverse experience.
Data-Driven Marketers Diversify Across Channels
The Modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media according to the DMA’s 2015 Response Rate Report. DMA’s research found that 65% of respondents use two or more media types in their marketing campaigns, with 44% reporting they use three or more.
Pew Offers Insights into Smartphone Users and Usage
Nearly two-thirds of Americans are now smartphone owners. And for many, these devices are a key entry point to the online world according to Pew Internet and Life’s latest research on US Smartphone Use. The report offers “A Portrait of Smartphone Ownership” and an examination of “Usage and Attitudes Toward Smartphones,” along with an innovative approach to analyzing smartphone usage called “A Week in the Life.”
Three Tech Day Takeaways
At our Digital Content Next members-only Tech Day, held April 2 at the Time and Life building in NYC, topics included dealing with cyber security threats, how to make decisions about moving into the Hybrid Cloud and how to respond to the challenges brought on by viewability and ad blocking. This event brought together senior-level technology executives from our member companies to learn, network and share common experiences from their respective – and sometimes very different – businesses among them Slate, CBS Interactive, AP, Forbes, About.com, Everyday Health, and Hearst.
DCN’s Recommended Reading: Week of April 2, 2015
Click to see all our recommended industry reads.
Marketer Perceptions of Mobile Advertising
More than three-quarters (76%) of brand marketers consider programmatic buying in mobile advertising to be an important development, but despite this enthusiasm, relatively low numbers of marketers are currently purchasing ads programmatically, according to a new study commissioned the IAB’s Mobile Marketing Center of Excellence and conducted by Ovum.
On Lions and Lambs
We’ll use this space going forward to bring you a quick recap of the month: ICYMI. So let’s take a look back at March, which proved to be a month…
Data-driven design: informing readers’ deeper desires
The emergence of data as a publisher’s new best friend in answering those questions is a compelling development, provided publishers have the tools and teams to act on this new information. Understanding audience behavior and patterns can inform everything from the way that editors plan and program content to the new products publishers build (or, just as importantly, don’t build).
comScore Looks at Shifts in Digital Consumer Behavior
comScore has released its 2015 U.S. Digital Future in Focus. The report provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social media, video, advertising, search and e-commerce. Furthermore, it examines what insights can be gathered from these trends and what that means looking forward to the year ahead.
What’s Not to Like about Facebook’s Content Play
By now, you’ve probably heard the news that Facebook is in talks with a select set of media companies about the possibility of publishing their original content directly inside the social network’s platform. Given the prominence of the companies that have taken seats around the negotiating table, the implications are clear: Facebook has already beaten you in your own business.
Mobile Ad Spend to Overtake Desktop by End of 2015
Mobile advertising will soon capture the majority of digital ad spend, according to a new report from Marin Software, provider of a cross-channel performance advertising cloud. Driven by rapid consumer…
All You and Health Partner with eMeals to Do the Meal Planning For You
Time Inc.’s All You and Health brands have partnered with eMeals to deliver weekly meal plans. Clare McHugh, Group Editor, All You and Health says that her team is always on the lookout for new ways to provide content that their audiences will find useful and McHugh says they immediately saw an opportunity to deliver something readers would find truly beneficial.