Search results for "AI"
Publishers Explore the Potential for Apple Watch Apps
Apple’s slow reveal for the new wearable Watch has given publishers some time to think about how it might fit into their plans. The question of whether people might actually use the Apple Watch — and whether publishers should pour resources into creating their own apps — has to do with how users first understand and use the Watch in the first place.
Viewability 100% Guaranteed from Nativo and Moat
Viewability concerns have sparked a flurry of discussion, particularly around what should qualify as a viewable ad impression. Native advertising technology company Nativo has just teamed up with SaaS analytics and intelligence firm Moat to guarantee 100% viewability on native advertising for brand advertisers.
ESPN’s Jason Whitlock Talks Game Plan for The Undefeated
We sit down with Jason Whitlock to learn about his site—set to launch this summer—which will explore “race and culture through the lens of sports.” Whitlock candidly discusses the need for such a perspective in the marketplace as well as the niche approach and the pros and cons of the cult of personality approach.
Streaming and Multiscreen Viewing Continue to Rise
Today’s consumers own a variety of streaming video-capable screens and they are using these devices more than they did a year ago according to the Interactive Advertising Bureau (IAB) report “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits.
Inside DCN’s Next Conversation: Revenue Diversification
This is the second segment in our three-part series from the DCN The Next Conversation dinner — an event we hosted inside the Digiday Publishers Summit in Vail, CO on March 26th. This time we cover a topic that’s arguably over-analyzed and bordering on eye-roll inducing: Millennials. But this demographic is increasingly prevalent in our workforce and we need to make the most of them in our organizations as we seek to engage them as audiences.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Inside DCN’s Next Conversation: Millennials
This is the second segment in our three-part series from the DCN The Next Conversation dinner — an event we hosted inside the Digiday Publishers Summit in Vail, CO on March…
OTT Video Consumption Increasing Overall Video Consumption
Access and entertainment research from Parks Associates finds 57% of consumers in U.S. broadband households subscribe to an OTT (over-the-top) video service, such as Netflix or Hulu Plus. In its new report, TV Everywhere and the New World of OTT, the research firm reports the average U.S. broadband household spends $9 per month on Internet video, up from $7 in 2012.
3 Ways the Digital Newsroom is Evolving
Your area’s local TV station most likely has the dominant news brand in your market and despite their usefulness, hot new devices and clever apps have yet to change that. TV news has the dominant, trusted brand, visual quality, and local star power to retain audiences. But in order to keep that position, TV stations are having to operate in ways that go beyond “traditional.”
Focusing on the Future of Women in Tech
Tech, some would have you believe, has a “woman problem.” However, the problem is much larger: While U.S. Universities are on track to graduate about 400,000 computer science majors by the year 2020, the U.S. Department of Labor predicts that we’ll need about 1 million more than that by then. So whether or not we want to focus on issues of gender, tech has an undeniable people problem.
The Potential Payoff for Podcasts
A certain buzz has been building in the media industry lately. It started getting louder with the ascent of the smash public radio podcast, “Serial,” and it’s since grown into a full-on craze: Podcasts are making a major comeback. Record numbers of people are downloading them and more and more media brands are entering the fray. But the big question is: Will podcasting pay off for publishers?
3 Predictions for Post-GigaOm Tech Publishing
In January, AOL shuttered both Joystiq and TUAW, combining both sites with Engadget. In February, ReadWrite was sold off by SAY Media. And, most recently, GigaOm abruptly stopped publishing. The shutdown was so sudden that many of its reporters were still covering the launch of Apple Watch when they received word. Each of these situations is unique, of course, but they demonstrate some of the challenges inherent to tech publishing today. To survive, publishers have to recognize the direction the industry is headed.