Search results for "AI"
3 Marketing Takeaways from Day 1 of Collision
This week nearly 7,500 people from 89 countries made their way to two airplane hangars in downtown Las Vegas for Collision, a “new kind of tech event,” in which tech is approached as an intrinsic part of every aspect of business. In addition to sessions on four main stages—Center, Enterprise, Builders and Marketing—the event attracts speakers and attendees from Fortune 500 companies to nascent startups, along with no small number of VC and Angel investors. What they all have in common is a focus on what’s next and driving the innovation that will take us there.
The Evolution of Native Advertising: Native Lite
The popularity of native advertising is well documented, but as the practice matures, it’s also shifting its form. In other words, not all native advertising is the same any more. I’m amazed just how much the concept of native advertising has already shifted and stretched. It was once assumed that native advertising was always paired with editorial content either written by, for or influenced by the advertiser, but now we see an increasing number of native ads with no editorial component at all.
Measuring ROI Holds Marketers Back from Original Digital Video Investments
Content marketing that leverages digital video is seen as one of the best storytelling mediums by marketers and is garnering bigger, standalone budgets, yet these same brand advertising executives are challenged with justifying its ROI, according to a qualitative study “Content Revelations” from DigitasLBi and IAB.
Q&A with Josh Sternberg, Content Strategist, Washington Post Brand Studio, on Content Marketing
Content Marketing is great for brand awareness and offers a way for a brand to align themselves with high-quality content around a particular brand attribute that they are interested in, want to be associated with or want to own. For example, every brand wants to be known for innovation, but there’s nuance to that. The good news is that many brands actually are innovative, but you have to figure out from where and tell those stories.
Member Spotlight: AccuWeather’s Marie Svet
Q: Tell us a bit about your role. A: I lead the monetization strategy for the web, mobile, and connected media platforms of AccuWeather. That means I direct everything from…
Live Social Streaming: The New Front for Media Piracy Battles
While there have been many streaming piracy suits to date–from Napster to YouTube—the potential for anyone with a phone to stream live, super-premium media events creates a fresh level of hell for media executives who invest in these must-see, highly exclusive events. Recent actions by HBO, Showtime and the NFL make it clear that this is a threat to be taken seriously.
OTT Subscriptions on Track to Quadruple by 2019
New data from Juniper Research shows that subscriptions from over-the-top (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014.
DCN’s Recommended Reading: Week of April 30, 2015
Click to see all our recommended industry reads.
Practical Tips for a Programmatic Future
Digital Content Next (DCN) released insights into the future of programmatic advertising based on in-depth interviews with executives at 10 digital content companies from DCN’s membership including Vox, The Weather Company, Business Insider and CBS Interactive. “Practical Tips for a Programmatic Future” offers a behind-the-scenes peek at these organizations and details how they have prepared for a future with an expected continued rise in programmatic spend.
Pew’s State of the News Media: The Mobile Majority
The Pew Research Center has released its 12th annual State of the News Media Report, which it has broken down into 13 areas of interest. This year, Pew is leading with the impact of mobile, noting that at the start of the year, 39 of the top 50 digital news websites derive more traffic from mobile devices than from desktop computers.
Mobile Marketing on the Rise
The IAB Mobile Center has released the third edition of its Marketer Perceptions of Mobile Advertising research. The new figures show that two in five (41%) marketers agreed that mobile programmatic advertising would help them reach their target audiences. However, the IAB finds that only 27% of marketers in total are actually buying inventory in this way.
comScore Versus the Bots: New Booklet Tackles Non-Human Traffic
As the digital ad spend rises, so does the amount of non-human traffic online. That is no surprise to Brian Pugh, comScore’s SVP of Audience, who has been tracking the issue for about 15 years. In those early days, says Pugh, no one wanted to talk about it; non-human traffic was one of the internet’s dirty little secrets. The bad news is that has grown a lot since then. The good news is that today people are discussing it openly and solutions are emerging to address the problem.