Search results for "AI"
3 steps you can take now to make the digital ecosystem safer
In a new white paper series, the Alliance for Audited Media delves into the issues of viewability, fraudulent and invalid traffic, and brand safety and transparency. All from a side you might not have read yet – the auditor’s perspective. Based on AAM research, there are steps that all industry players – media buyers, vendors and publishers – can immediately take to make the digital ecosystem a safer place.
Are Wearables A Good Fit For Your Future?
Rather than encourage publishers “to launch 1,000 apps for smartwatches, or to partner or invest in startups developing VR and AR technologies,” a new report the World Association of Newspapers and News seeks to raise the key questions about these potentially disruptive technologies to help publishers better determine a course of action – or non-action.
What Drove Hearst to Invest in Ride-sharing Service Via?
Hearst Ventures is always on the lookout for the next big thing in the technology space that can help impact consumers’ lives. The group’s newest investment, ride-sharing company Via, shows big promise in the on-demand transportation sector and has a unique business model that provides an attractive price point and sophisticated technology that differentiates the company from the ever-expanding market competition.
Bad Ads: Research Shows They May Cost More Than They’re Worth
No one likes to click a link on a tantalizing bit of content only to be assaulted by a barrage of intrusive and annoying advertising. However Microsoft research has found that there’s also a high cost to be paid by the publishers that run these “bad ads.” Their research, The Economic and Cognitive Costs of Annoying Display Advertisements, set out to better understand the cognitive impact of annoying ads on users, and also to quantify the economic cost of annoying ads for publishers. Let’s just say their findings are more than a little jarring.
DCN’s Recommended Reading: Week of May 14, 2015
Click to see all our recommended industry reads.
Price Matters in Move from TV to Streaming Video Consumption
According to Limelight’s 2015 State of Online Video report, most people watch 1-2 hours of online video each week, though younger viewers do watch more overall. When asked under what circumstances respondents would terminate service with their cable or pay-television subscriber, the largest percentage of respondents indicated, by a wide margin, that they would terminate their subscription because of increasing prices. Again, this number is even higher among young Millennials of which more than 40% indicated that they would terminate for financial reasons.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Ten Keys to the Digital Newsroom Transformation
According to a report on the results and key learnings from the partnership so far, “Digital Leads: 10 keys to newsroom transformation,” these newsrooms have increased activity on digital and social platforms by developing unique coverage of local topics of high interest to their communities. They have embraced new ways of interacting with audiences, including social media, real-time coverage and hosting community forums. They have begun to regularly produce video, data and other non-narrative story forms. At the same time, they have found ways to streamline print production, focusing more effort on digital platforms.
Accounting for Attention Minutes as a Currency
Time-based metrics are of considerable interest to online publishers. There seems little doubt that “attention minutes,” in one form or another, will be a tool used by both marketers and media. DCN has identified many of these possibilities. But it’s far from clear whether these metrics will, or should, displace more conventional measures of audience size. To consider the strengths and weaknesses of time-based metrics as currencies, we explored the relationship between the time people spend with websites and the popularity of those sites.
At Collision, The Name of the Game is Innovation
Innovation was the dominant theme at the Collision conference, held last week in Las Vegas. This is not surprising given that the event attracts hundreds of startups and hosts a two-day pitch competition. In fact, the event format innovates on the traditional tech conference by eschewing the standard Las Vegas strip stomping grounds for a couple of airplane hangars near the old section of the city. Collision founder Paddy Cosgrave teamed up with Zappos Founder Tony Hsieh to bring the event to this section of Vegas as part of Hsieh’s vision to reinvent the area where he moved the company two years ago. The two kicked off Collision with a discussion about their shared passion for innovation.
NewFronts 2015: It’s All About the Video – and Tech
There was a time when the NewFronts were considered a side show to the Upfronts, almost a joke. What’s the point of buying digital ads “ahead of time” when there is infinite inventory online and no real schedule? But things have shifted considerably in the past few years. The NewFronts, now in their fourth year, were a serious blow-out party, with 33 presenters – up more than 50 percent since last year – threatening to outshine the Upfronts. And what has been the catalyst? Video, of course. Because now everyone from Yahoo to WSJ to Vox has their own video shows. So that makes the NewFronts much more like Upfronts, with seasons for shows – even if those shows can be binged instantly, in some cases.
DCN’s Recommended Reading: Week of May 7, 2015
WSJ: Vox CEO Says Quality Will Trump ‘Clickbait’ (5 mins) Mashable: I watched the Pacquiao-Mayweather fight on Periscope and saw the future (6 mins) WSJ: Facebook Offers to Let Publishers Keep…