Search results for "AI"
Augmented Reality Takes Weather Channel Talent—and Viewers—Inside a Tornado
Jeremy Jones, the Company’s director of television products, says that as part of Clark’s mandate the team explored a variety of graphics they could incorporate into weather coverage and also set out to fundamentally re-imagine the weather map. “We’ve relied on the green screen for years now and we wanted to get our people out of the map and move away from boxes in boxes.”
DCN Members React to the API’s Innovation Report
The American Press Institute recently published a “best practices for innovation within news organizations report,” which examined how news organizations foster innovation. And because many of the participating news organizations are those with strong brands and legacy print businesses, the need to innovate—and the challenges that entrenched business models and structures pose—are many. We reached out to a handful of our member companies to gauge their reaction to the best practices and see if they had any other insights to add.
Member Spotlight: Edmunds.com’s Avi Steinlauf
Q: Tell us a bit about your role and the path that brought you here. A: I’ve been at Edmunds for almost 18 years. After finishing business school at Kellogg…
Augmented and Virtual Reality Get Real: A Look at Media Applications Happening Now
Early practical developments for Augmented Reality (AR) have ranged from manufacturing and engineering to retail and medicine. And brands such as Heinekin, Toyota, Dominos and Ford have already embraced AR as a way to advertise, demo products and ease the path to purchase. Virtual Reality (VR) is also making a big splash with the marketing community, with Forbes calling it “the next big advertising medium. Here are a few recent examples of how media companies are experimenting with AR and VR.
The 2015 Internet Trends Report
KPCB’s Mary Meeker has released the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, Meeker reports that the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key global Internet trends: While still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7.
4 Tips for Improving Programmatic CPM
As the click declines from its position as the metric of prominence, contextual data, viewability and high impact opportunities for engagement have become increasingly valued and sought after by brands. Today, marketers increasingly realize that “you get what you pay for” but they expect that price tag to come with the same scale and efficiency programmatic technology delivers. So how can publishers use data and technology to command premium pricing for the premium experiences brands want—and consumers expect?
Content Pirates and Ad Hijackers Earn $200 million a Year
Digital Citizens Alliance and MediaLink have released a new edition of their “Good Money Gone Bad” report, which examines the impact of content piracy on the digital advertising ecosystem. While…
The State of Content Marketing and Native Advertising
In order to uncover the real state of the content marketing and native advertising industry, PulsePoint and Digiday surveyed over 500 brands, agencies, and publishers, digging into the formats, current…
Verizon/AOL Deal Focuses on Mobile, So What About Content?
Something about AOL and buyouts always brings a strange sense of déjà vu. It takes us back to the glory days of the first dot-com era when then-upstart AOL bought media giant Time Warner for $164 billion in 2000. Fast-forward 15 years and now Verizon plans to purchase AOL for $4.4 billion. A lot has changed at AOL over the years; it boasts some terrific content brands… but is Verizon in it for the ad tech alone?
DCN’s Recommended Reading: Week of May 21, 2015
Click to see all our recommended industry reads.
Making Sense of Media Acronyms with NBCUniversal
Doesn’t it seem like this year’s Upfront presentations were filled with way too many acronyms, making it harder and harder to make sense of them? Playing House’s Executive Producers, writers and stars Lennon Parham and Jessica St. Clair break down what they all mean and how they illustrate the innovation taking place at NBCUniversal.
Examining Publisher Priorities
More than 500 people from 41 countries gathered in New York for INMA’s annual global conference, and most of the media executives in attendance were asked to cite their most important priorities today. What’s hot: digital growth, mobile revenue streams, and improved data analytics.