Research / Insights on current and emerging industry topics

It’s time to align data practices with consumer expectations

To better understand consumer expectations with online data collection practices, Digital Content Next (DCN) surveyed a nationally representative sample of adults in the U.S.

April 27, 2020 | By Rande Price, Research VP – DCN Ad Blocking, digital advertising, digital privacy, personalization, privacy

New DCN research explores consumer appetite and satisfaction for digital subscriptions

September 19, 2019 | By Rande Price, Research VP – DCN

DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research VP – DCN

Research

Publisher revenue down 2.3% with revenue diversification alleviating ad declines
September 1, 2020 revenue diversification
Research

Get your ad message right so that new TV audiences tune in
August 26, 2020 digital advertising, digital video, supporter, television
Research

Covid-19’s community connection sparks engagement with local media
August 24, 2020 community, news
Research

Consumers believe that data privacy is a human right
August 17, 2020 CCPA, data, GDPR, privacy
Research

Social news consumption leaves people media-malnourished
August 11, 2020 consumer behavior, news, social platforms
Research

Cord-cutting accelerates in the wake of the Covid-19 pandemic
July 27, 2020 consumer behavior, cord-cutting, subscriptions
Research

Uneven content policies and moderation practices: How YouTube’s standards fare
July 21, 2020 brand safety, content strategy, social platforms
Research

The market is flooded with streaming options. But are consumers satisfied?
July 14, 2020 consumer expectations, streaming video, subscriptions
Research

Analyzing the past, present, and future impact of Covid-19 on readership
July 13, 2020 supporter, traffic, user engagement
Research

The news topics driving today’s U.S. audience attention in six categories
July 8, 2020 consumer engagement, news consumption, supporter, traffic
Research

How publishers can reset to serve a cookie-less digital marketplace
July 7, 2020 cookies, digital advertising, first party data, third party data
Research

Nonprofit newsrooms proliferate with an emphasis on audience connections
June 30, 2020