Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCNNew DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN-
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Perspectives
Audience trust means authentication – and revenue
May 12, 2021 -
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Research reinforces the value of premium ad context
May 10, 2021 -
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Courting media consumers with a customized approach
April 27, 2021 -
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Identifying optimal subscription management practices
March 30, 2021 -
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Continuous connection as a business model
March 22, 2021 -
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Local news is suffering. So are underserved communities
March 2, 2021 -
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We must address the war on women journalists, online and offline
February 25, 2021