Research / Insights on current and emerging industry topics

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DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director—DCN

Google data collection research

August 21, 2018 | By DCN

2015 DCN Bot Benchmark Report: What makes a publisher premium

September 28, 2015 | By DCN

Research

Post-GDPR impact: Programmatic remains strong in the U.S.
July 17, 2018 digital advertising, GDPR, programmatic, supporter
Research

Trusted environments positively influence ads
July 11, 2018 context, digital advertising, halo efffect, trust
Research

Mobile traffic has caught up with desktop. Are you prepared?
July 9, 2018 mobile, social media distribution, supporter, traffic
Research

Consumers expect brands to pressure social media companies to clean up their act
June 25, 2018 brand safety, digital marketing, social platforms, trust
Research

6 key takeaways from the Reuters Institute Digital News Report 2018
June 15, 2018 fake news, social media distribution, subscriptions, trust
Research

Finding a good read: Criteria to determine content value
June 13, 2018 fake news, filter bubble, search
Research

Internet users and smartphones growth slows while time spent climbs
June 6, 2018 content consumption, media habits
Research

Digital Content Next releases the 2017 DCN Annual Financial and Operational Benchmark Report
June 1, 2018
Research

Online pay-TV customers will more than double in a year
May 18, 2018 OTT, premium video, subscriptions
Research

Older listeners are as likely to pay to avoid ads as they are to stop listening altogether
May 16, 2018 audio advertising, digital advertising, subscription models
Research

Why being more transparent about data may make your ads more effective
May 9, 2018 digital advertising, transparency, trust, user experience
Research

How these 5 reading behaviors predict audience engagement
May 2, 2018 consumer engagement, engagement