Research / Insights on current and emerging industry topics

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DCN Direct Audience Revenue Case Studies Report

February 6, 2019 | By Rande Price, Research Director—DCN

Google data collection research

August 21, 2018 | By DCN

2015 DCN Bot Benchmark Report: What makes a publisher premium

September 28, 2015 | By DCN

Research

Consumer electronics sector approaches $400 billion in annual revenues
January 9, 2019
Research

Advertising in quality environments is more cost effective
December 19, 2018
Research

Research reveals that ad tech is reducing reader trust
December 13, 2018 ad tech, data, trust, user experience
Research

Navigating the social media advertising paradox
December 5, 2018 brand safety, digital advertising, social media
Marketing

Native advertising: Is there still room to grow?
December 4, 2018 native advertising, supporter
Research

How to build a “habit loop” to form a lasting and lucrative reader relationship
November 28, 2018 consumer behavior, consumer engagement
Research

Digital Content Next releases Q3 2018 DCN Quarterly Revenue Report (QRR)
November 21, 2018
Research

Media companies seek to innovate through acquisition
November 19, 2018 acquisition, M&A, mergers
Marketing

Marketers are ready to up their personalization game – and publishers can help
November 14, 2018
Research

YouTube outage drives 20% increase in traffic
November 12, 2018 social platforms, supporter, traffic, YouTube
Research

How do Facebook’s News Feed algorithms impact non-profit publishers?
November 7, 2018 social media distribution, social platforms
Research

Are mobile news aggregators on the rise as referral traffic sources?
October 30, 2018 supporter, traffic