Research / Insights on current and emerging industry topics
Archive
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
The goal of this research is to help DCN members better understand the way that Gen Z experiences content to build audience reach and engagement.
September 13, 2021 | By DCN
It’s time to align data practices with consumer expectations
April 27, 2020 | By Rande Price, Research VP – DCN
New DCN research explores consumer appetite and satisfaction for digital subscriptions
September 19, 2019 | By Rande Price, Research VP – DCN
-
Research
-
Research
Investigating YouTube’s algorithmic black box
July 13, 2021 -
Research
Top ad servers service the fake news ecosystem
June 29, 2021 -
Innovation
-
Research
-
Perspectives
-
Research
-
Perspectives
Audience trust means authentication – and revenue
May 12, 2021 -
Research
Research reinforces the value of premium ad context
May 10, 2021 -
Research
-
Research
Courting media consumers with a customized approach
April 27, 2021 -
Research