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			<image:title><![CDATA[OlympicHeadlines]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/OutbrainHeadlines.png</image:loc>
			<image:caption><![CDATA[OutbrainHeadlines]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/JenniferBassett.png</image:loc>
			<image:caption><![CDATA[JenniferBassett]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/08/29/survey-finds-newsrooms-are-monitoring-metrics-not-acting-on-them/</loc>
		<lastmod>2016-08-31T19:20:37+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/analytics.jpg</image:loc>
			<image:title><![CDATA[analytics]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/RandDstrategy.png</image:loc>
			<image:caption><![CDATA[RandDstrategy]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/EmploysIndividuals.png</image:loc>
			<image:caption><![CDATA[EmploysIndividuals]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/01/mediashift-logo-square.jpg</image:loc>
			<image:caption><![CDATA[mediashift logo square]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/08/26/buying-renting-videos-by-title-is-not-making-the-leap-to-digital/</loc>
		<lastmod>2016-08-31T19:23:04+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/popcorn.jpg</image:loc>
			<image:title><![CDATA[popcorn]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/prosconsDV.png</image:loc>
			<image:caption><![CDATA[prosconsDV]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/06/the-deal-with-disclosure-and-the-ethics-of-native-advertising/</loc>
		<lastmod>2016-09-06T15:27:52+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/ethics.png</image:loc>
			<image:title><![CDATA[ethics]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/07/overall-magazine-audience-grows-6-2/</loc>
		<lastmod>2016-09-07T16:20:35+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/magazines.png</image:loc>
			<image:title><![CDATA[magazines]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Magazine-Media-Chart-1.jpg</image:loc>
			<image:caption><![CDATA[Magazine Media Chart 1]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/mpachart2.png</image:loc>
			<image:caption><![CDATA[mpachart2]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/14/experimentation-explodes-the-boundaries-of-powerful-storytelling/</loc>
		<lastmod>2016-09-14T20:12:28+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Yapp.jpg</image:loc>
			<image:title><![CDATA[Yapp]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/NYT_Displaced.png</image:loc>
			<image:caption><![CDATA[NYT_Displaced]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/CR_PaulsChoice.png</image:loc>
			<image:caption><![CDATA[CR_PaulsChoice]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/FT_Fortunes.png</image:loc>
			<image:caption><![CDATA[FT_Fortunes]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Mars.png</image:loc>
			<image:caption><![CDATA[Mars]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/14/why-mobile-apps-are-important-to-a-publishers-digital-strategy/</loc>
		<lastmod>2016-09-14T20:13:25+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/mobile.jpg</image:loc>
			<image:title><![CDATA[mobile]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/comscore-mobile-chart-1.jpg</image:loc>
			<image:caption><![CDATA[comscore mobile chart 1]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/chart-2-mobile-app.jpg</image:loc>
			<image:caption><![CDATA[chart 2 mobile app]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/13/european-consumers-demand-better-online-video-advertising-experiences/</loc>
		<lastmod>2016-09-14T20:14:18+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/BrightcoveOpener.png</image:loc>
			<image:title><![CDATA[BrightcoveOpener]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Brightcove.png</image:loc>
			<image:caption><![CDATA[About three-quarters of respondents felt that any online video ad shown on a smartphone or tablet should be no longer than 30 seconds, with this figure edging closer to 45 seconds if the viewing was taking place on a smart TV or laptop.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/20/mobile-internet-advertising-rising-fast-to-eclipse-desktop-in-2017/</loc>
		<lastmod>2016-09-21T20:51:20+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/phoneeclipse.png</image:loc>
			<image:title><![CDATA[phoneeclipse]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Zenith1.png</image:loc>
			<image:caption><![CDATA[Zenith1]]></image:caption>
		</image:image>
		<image:image>
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			<image:caption><![CDATA[Zenith2]]></image:caption>
		</image:image>
		<image:image>
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			<image:caption><![CDATA[Zenith3]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/19/getting-the-whole-story-on-ad-blocking/</loc>
		<lastmod>2016-09-21T20:52:42+00:00</lastmod>
		<image:image>
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			<image:title><![CDATA[crumpledpaper]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/ADblockscreen.png</image:loc>
			<image:caption><![CDATA[ADblockscreen]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/21/most-young-adults-pirate-content-and-many-dont-even-know-its-wrong/</loc>
		<lastmod>2016-09-21T21:59:44+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/PirateLaptop.jpg</image:loc>
			<image:title><![CDATA[PirateLaptop]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/22/public-trust-in-media-drops-to-an-all-time-low/</loc>
		<lastmod>2016-09-22T11:25:43+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/TRUSTUS.png</image:loc>
			<image:title><![CDATA[TRUSTUS]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Galluptrustbyage.png</image:loc>
			<image:caption><![CDATA[Galluptrustbyage]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/22/dcns-recommended-reading-week-of-september-22-2016/</loc>
		<lastmod>2016-09-27T17:40:54+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2014/10/04_perspective.jpg</image:loc>
			<image:title><![CDATA[04_perspective]]></image:title>
			<image:caption><![CDATA[Perspectives Image]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/22/mid-roll-ads-take-off-in-the-video-boom/</loc>
		<lastmod>2016-09-27T18:39:05+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/RocketFlipped.jpg</image:loc>
			<image:title><![CDATA[RocketFlipped]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/press/dcn-launches-premium-digital-advertising-marketplace-trustx/</loc>
		<lastmod>2016-09-28T19:32:51+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/TrustX-Logo-Slide.jpg</image:loc>
			<image:title><![CDATA[TrustX Logo Slide]]></image:title>
			<image:caption><![CDATA[TrustX Participating Company Logos]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/23/slacking-with-erin-bakst-head-of-people-operations-at-vox-media/</loc>
		<lastmod>2016-09-28T19:33:56+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/SlackingwithErinBaks.png</image:loc>
			<image:title><![CDATA[SlackingwithErinBaks]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/08/Voxemoji.png</image:loc>
			<image:caption><![CDATA[Voxemoji]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/28/social-media-revenue-trends-register-mix-results/</loc>
		<lastmod>2016-09-28T19:37:51+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/socialCPM.png</image:loc>
			<image:title><![CDATA[socialCPM]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/InstagramCPM.png</image:loc>
			<image:caption><![CDATA[InstagramCPM]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/27/publishers-need-automation-too/</loc>
		<lastmod>2016-09-28T22:00:18+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/humantouchmachine.jpg</image:loc>
			<image:title><![CDATA[humantouchmachine]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Dave-Marquard-23.jpg</image:loc>
			<image:caption><![CDATA[Dave Marquard 2(3)]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/press/video-ads-on-premium-publishers-sites-yield-68-higher-brand-lift/</loc>
		<lastmod>2016-09-29T11:07:57+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/BrandLiftHalo.jpg</image:loc>
			<image:title><![CDATA[BrandLiftHalo]]></image:title>
			<image:caption><![CDATA[Wings and Halo]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/29/dcns-recommended-reading-week-of-september-29-2016/</loc>
		<lastmod>2016-09-29T11:26:31+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2014/10/04_perspective.jpg</image:loc>
			<image:title><![CDATA[04_perspective]]></image:title>
			<image:caption><![CDATA[Perspectives Image]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/29/360-degree-video-pushing-vr-into-the-mainstream/</loc>
		<lastmod>2016-10-03T11:46:17+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/NatGeo360.png</image:loc>
			<image:title><![CDATA[NatGeo360]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/SamsungVR.jpg</image:loc>
			<image:caption><![CDATA[SamsungVR]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/NokiaOzo.png</image:loc>
			<image:caption><![CDATA[At $60,000, the Nokio Ozo 360 degree video camera is at the top end of the price range.]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/04/seeing-the-data-for-the-trees-overarching-themes-from-advertising-week/</loc>
		<lastmod>2016-10-05T19:50:50+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/ThatsMe_EricHadley_AdvertisingWeek.png</image:loc>
			<image:title><![CDATA[ThatsMe_EricHadley_AdvertisingWeek]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/Eric_Hadley_Outbrain_GlobalMarketingHead.jpg</image:loc>
			<image:caption><![CDATA[Eric_Hadley_Outbrain_GlobalMarketingHead]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/03/making-metrics-meaningful-view-benchmarking-engaged-time/</loc>
		<lastmod>2016-10-05T19:52:26+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/EngagedViewer.jpg</image:loc>
			<image:title><![CDATA[EngagedViewer]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Parsely1.png</image:loc>
			<image:caption><![CDATA[Weighted engaged time averages from a random sample of posts from 300 domains in our network gives a benchmark for engaged time.]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Parsely2.png</image:loc>
			<image:caption><![CDATA[Finding engaged time in Parse.ly’s dashboard]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/Parsely3-1.png</image:loc>
			<image:caption><![CDATA[Parsely3]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/09/30/media-companies-facebook-relationship-status-its-complicated/</loc>
		<lastmod>2016-10-05T19:53:40+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/facebook-timeline-76533.png</image:loc>
			<image:title><![CDATA[facebook-timeline-76533]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/09/TypesofContentFB.png</image:loc>
			<image:caption><![CDATA[TypesofContentFB]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/05/brands-and-agencies-struggle-with-the-pros-and-cons-of-walled-garden-advertising-strategies/</loc>
		<lastmod>2016-10-06T14:00:25+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/WalledGarden.jpg</image:loc>
			<image:title><![CDATA[WalledGarden]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/WalledFig1.png</image:loc>
			<image:caption><![CDATA[WalledFig1]]></image:caption>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/Bourgeois.png</image:loc>
			<image:caption><![CDATA[Bourgeois]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/06/the-case-for-working-with-facebook-instead-of-railing-against-it/</loc>
		<lastmod>2016-10-07T12:26:33+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/LikeFB.png</image:loc>
			<image:title><![CDATA[LikeFB]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/10/facebook-did-the-digital-publishing-industry-a-favor/</loc>
		<lastmod>2016-10-12T19:52:21+00:00</lastmod>
		<image:image>
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			<image:title><![CDATA[Mixpoicvr-header-image]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/BuyingOutstream.png</image:loc>
			<image:caption><![CDATA[BuyingOutstream]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/20/discovery-lerers-consolidation-yields-an-enviable-audience-but-bears-risk/</loc>
		<lastmod>2016-10-20T11:16:49+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/Rollup.png</image:loc>
			<image:title><![CDATA[Rollup]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/18/the-weather-companys-journeyfx-location-based-ads-see-the-bigger-picture/</loc>
		<lastmod>2016-10-19T20:03:50+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/WeatherAd.png</image:loc>
			<image:title><![CDATA[WeatherAd]]></image:title>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/19/forrester-wave-report-dives-deep-into-the-marketing-analytics-market/</loc>
		<lastmod>2016-10-19T21:58:01+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/Wave.jpg</image:loc>
			<image:title><![CDATA[Wave]]></image:title>
		</image:image>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2016/10/ChiefMarTech.png</image:loc>
			<image:caption><![CDATA[ChiefMarTech.com: Marketing Technology Landscape Supergraphic Evolution, 2011-2016]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/20/dcns-recommended-reading-week-of-october-20-2016/</loc>
		<lastmod>2016-10-26T21:33:37+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2014/10/04_perspective.jpg</image:loc>
			<image:title><![CDATA[04_perspective]]></image:title>
			<image:caption><![CDATA[Perspectives Image]]></image:caption>
		</image:image>
	</url>
	<url>
		<loc>https://digitalcontentnext.org/blog/2016/10/13/dcns-recommended-reading-week-of-october-13-2016/</loc>
		<lastmod>2016-10-26T21:40:22+00:00</lastmod>
		<image:image>
			<image:loc>https://digitalcontentnext.org/wp-content/uploads/2014/10/04_perspective.jpg</image:loc>
			<image:title><![CDATA[04_perspective]]></image:title>
			<image:caption><![CDATA[Perspectives Image]]></image:caption>
		</image:image>
	</url>
	<url>
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		<lastmod>2016-10-26T21:42:16+00:00</lastmod>
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