Search results for "Q&A"
7 reasons you should pay attention to podcasting
Podcasting is benefiting from growing interest from advertisers and brands, technological advances that make it easier than ever to listen, and increased consumer awareness. These forces have coalesced to take podcasting to the next level. Here are seven reasons why you can’t afford to ignore the growth of podcasting.
DCN’s must reads: week of April 5, 2018
Here are some of the best media stories our team has read so far this week: Variety | Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever (13…
Did angry advertisers really boycott YouTube? The answer may surprise you.
In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. In the immediate aftermath, Google’s stock dropped 4% and some top advertisers stated that they would stop advertising on YouTube. With all the fiery press commentary, I was curious to see if the list of brands that said they were boycotting YouTube actually went through with it.
DCN’s recommended reading: week of December 8, 2016
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Ad Agencies Probed Over Contracts to Produce Commercials (4…
DCN’s recommended reading: week of August 11, 2016
Our recommended reads from around the web: Bloomberg | Google and Facebook Killed Free Media (4 min read) INMA | Financial Times wants publishers to embrace cost-per-hour ad campaigns (4…
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video)
There is, it appears, a common thread between consumers clearing cookies to protect privacy, that moved on to the desire for a Do Not Track browser option, to what we now see: consumers opting out of advertising entirely through ad blocking. This progression offers a great encapsulation of how the notion of privacy has changed, according to Brill.
DCN hosts high-level discussion on lessons learned from Ad Blocking (video)
Below are summaries and video of Part 1 and 2 of DCN’s “The Consumer Rules: Lessons From Ad Blocking” event, held December 16, 2015 at the Newseum in Washington D.C. Part…
Meerkat Takes Center Stage in Shark Week’s Social Strategy
Given that these days the majority of people prefer to stream television content on their own schedule, producing programming that ranks high in real-time viewership is no small achievement. Certainly,…
Virtual Reality Gives Saturday Night Live Viewers—and NBC—a New Perspective
When the producers of Saturday Night Live think your idea is a bit crazy, maybe you should think again. On the other hand, maybe you should just agree that it is crazy—but in a good way. Vice President of Digital NBC Entertainment, Michael Scogin has been interested in the potential of virtual reality for quite some time and was looking for an opportunity to create a VR experience with televised content. Scogin pitched the idea of leveraging VR for Saturday Night Live’s 40th Anniversary Special. They embraced the idea “in the spirit of innovation and experimentation SNL is known for.”
Six New OPA Members Announced, Reflecting Changes in Digital Content Business
The Online Publishers Association (OPA), the only trade association that exclusively serves the diverse needs of digital content companies, today announces six new brands joining its elite membership of more than 55 publishers…
Free to Innovate: Experimentation in Fee-based Media Models
For a time, free looked like the only option for the media business. The model seemed to be a veritable free-for-all. Because, despite digital content consumers’ insatiable appetite, models that…