Search results for "AI"
Let’s put an end to targeting bots: Identifying click fraud and learning how to prevent it
Malware — or malicious code used during a cyberattack or intrusion — is meant to achieve something. In many cases, the most common form of it is designed to spy or report sensitive information back to its source. One thing you don’t hear often, however, is that these malicious tools are used to surreptitiously click on ads. Yep — all those banner and brand ads you see plastered over web pages and search engines. It sounds crazy, right? Why would a hacker go to all kinds of trouble to create a software tool that simply clicks on ads? The answer is money.
Understanding the three types of news subscribers and how to attract them
The New York Times, Wall Street Journal, LA Times, and others continue to report increases in subscriptions. Undoubtedly, this is a trend that media organizations of all types would like to get in on. It is helpful, then, to understand who these subscribers are as well as why are they willing to pay for their news. A new study, The 3 types of news subscribers: Why they pay and how to convert them, from The American Press Institute and The Associated Press-NORC Center for Public Affairs, identifies the emotional and behavioral factors that affect consumers’ news subscription decisions.
AMP referrals to publishers are increasing, and not just from Google
Though sometimes it seems like we’ve been talking about it forever, Facebook became a leading referrer to publishing websites only in mid-2015, according to Parse.ly data. Around that same time, other news broke that was poised to impact traffic drivers: Google officially launched AMP. Now, the two news stories are converging again. Google has taken the “referral king” crown back — accounting for 44% of traffic. Significantly, 12% of external traffic to media sites is specifically coming from Google referrals AMP pages.
New DCN Research Shows Brand Sites Are More Trustworthy than Social Media
89% of 18-64-year-olds categorized as ‘premium preferred, social skeptic’ NEW YORK– December 8, 2017 – Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality digital content brands,…
Trust is an opportunity. Don’t miss it.
The problem is simple. The solution is hard.
A migration to automated channels for both the delivery of advertising and the discovery of content has represented a significant opportunity. However, as we have warned time and again, the industry needs to make consumer, advertiser, and publisher trust a priority in order to fully realize this opportunity. Now we have to ask ourselves: Has the industry failed in doing this?
DCN’s new research: Trust as a Proxy for Brand Value
As the digital landscape continues to shift, it’s essential to understand the value of trust in digital media and the components needed to build a successful consumer relationship. New DCN research shows that consumers today are increasingly using social media as their digital gateway to access information from news to entertainment. However, our research uncovered that, while consumers use social platforms as a principal access point for information, they often do not trust the content they find there.
DCN and Reuters Institute studies align: Trust is key for the success of digital media
The Reuters Institute and DCN both released significant studies on trust in digital information within a week of each other. Here’s a topline analysis of the many consistencies in the findings, and insights into how best to navigate the future of digital content and build trust in media.
Why ads.txt is important to both sellers and buyers
With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently siphoning revenue from our industry, costing both publisher and brands dearly. It is estimated that it could cost the ad business more than $16 billion globally in 2017 out of a total $85 billion in spend. As a result, the industry is looking for ways to deal with advertising fraud. Ads.txt is at the top of the agenda as a way to help resolve this problem.
Who wins and who loses if net neutrality gets neutralized?
It feels like déjà vu all over again, harking back to the not-so-distant past when we had “Internet Slowdown Day” (2014) and “Internet Blackout Day” (2012) in support of net neutrality. Those battles seemed to have been won with the FCC changing its rules to protect net neutrality so that ISPs don’t block or throttle traffic. But times change. The new FCC chairman Ajit Pai, formerly an associate general counsel at Verizon, recently released a proposal that would undo the Obama-era regulations that enforced net neutrality. Here’s a roundup of some of the winners and losers if the FCC’s proposal comes into play, with an eye on publishers and online content.
DCN’s must reads: week of November 30, 2017
Here are some of the best media stories our team has read and watched so far this week: Business Insider | Scott Galloway says Amazon, Apple, Facebook, and Google should…
How to tackle brand safety in programmatic, according to GroupM, Vox Media, The Trade Desk, LinkedIn, and Sizmek
The number of brands placing ads programmatically dropped 17% in April compared to the same period last year. The reason? Brand safety. Brands are more concerned than ever that their ads are being displayed next to offensive content. Things have escalated in the wake of the most recent YouTube scandal. As a result, some are beginning to shift programmatic spend. But is this the right move? How can agencies and brands better control quality? How can the industry improve? A group of industry leaders offer their insights on how to move forward.
The Google PR lobbying machine rumbles back
In a recent speech to the Society of Editors’ at The Tamburlaine Hotel in Cambridge, Ronan Harris, Managing Director of Google UK and Ireland, fed decade-old Google arguments into the winds, despite the current media climate. While acknowledging that, “the open internet has turned business models on their heads and raised all kinds of new questions and challenges for us all,” Harris systematically tried to distance Google from any negative affect and control over the demise of news media and its societal consequences. By opening his talk on the uniqueness of the company’s role, Harris makes his Google-eyed perspective clear with the company’s classic “But we’re a search company” retort to any attempt to hold them to the standards to which responsible media companies gladly adhere.