Search results for "AI"
DCN’s must reads: week of January 11, 2018
Here are some of the best media stories our team has read so far this week: AdAge | Rolling into 2018 like…2018 Resolutions We’d Like to See (4 min read)…
The Good, the Bad and the Ugly: The 3 trends media execs need to watch in 2018
The past 12 months were pretty brutal for large swathes of the media and creative industries. We witnessed unpresidented (sic) attacks on the mainstream media from the Oval Office. Digital darlings like BuzzFeed and Mashable missed targets, laid off staff or saw their businesses valued at a fraction of their previous levels. Meanwhile, the #MeToo campaign rightly garnered considerable attention, with its ramifications still being felt in early 2018. So, what can we expect in the year ahead? Here are three key strategic areas that media execs must keep an eagle-eye on.
More video content, more confusion. We need to help consumers find what to watch
Consumers are swamped with video content options. New services continue to emerge in a fragmented marketplace of distribution platforms. It’s overwhelming for consumers and, as a result, much video content is left undiscovered and unwatched. Today’s video publishers need to do more than create (or acquire) must-see content. The need to attract and engage consumers and provide a return on investment to marketers.
How to make it easy for brands to buy your advertising (like Google & Facebook)
We all know the story only too well by now: depending on whose estimates are cited, Google and Facebook — the oft-referred to “duopoly” — together account for 60%-80% or more of all digital advertising revenues. eMarketer succinctly captures the repercussions by stating “With the duopoly taking in about two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.” For companies seeking to successfully capture or grow their share of the roughly $100 billion US digital advertising marketplace, there are tactics will help ingratiate you among digital marketers and media buyers.
Vertical video, brand safety, consolidation, and Meredith: Four predictions for 2018
In 2017, the advertising industry — both buyers and sellers — experienced many changes that will shape the space moving forward. Some were related to the constantly-advancing technology that has become so important in the category. Others dealt with an increased demand for greater transparency from partners. So, with the New Year now underway, there are several areas that are especially critical for the industry to pay attention to in the coming months.
Evaluating the impact of fake news: It’s reach is broad and narrow
Fake news reaches one in four Americans, according to a new research study from Brendan Nyhan of Dartmouth College, Andrew Guess of Princeton University, and Jason Reifler of the University…
Executive editor Jay Yarow breaks down CNBC’s formula for digital growth
The main objective of the CNBC brand is tracking everything related to business, finance, and investing. “We are aiming to be the most trusted brand when it comes to everything money.” To do that, executive editor Jay Yarow has focused on putting together a good news team that breaks a lot of stories. As he joked, “We are first and foremost a media company. We never have to pivot to video.”
DCN’s must reads: week of December 21, 2017
Here are some of the best media stories our team has read so far this week: Digiday | Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense (5…
Trendspotting in 2018: Keep an eye on Health Tech
As we head into 2018, there are very few things as certain as the growing relevance and impact of the healthcare sector and health technology. As we look to the year ahead, PulsePoint CEO Sloan Gaon offers five predictions about the big issues and opportunities in health tech.
Customers want personalization but trust is a critical component for success
Given the abundance of options for today’s digitally-savvy consumers, it has never been more important to understand their preferences and expectations in order to best serve their needs and retain their business. The intersection of privacy and personalization is a particularly tricky spot to navigate. Today’s consumers are more worried about data privacy than they are about losing their income. At the same time, they expect increasingly personalized digital experiences. There is only one way to bridge that divide: Build trust.
DCN’s must reads: week of December 14, 2017
Here are some of the best media stories our team has read so far this week: Buzzfeed | 9 Boxes (8 min read) TechDirt | Why I Changed My Mind…
The top 8 trends for publishers in 2018
We live in interesting times. And they will only get more interesting if the past year is any guide to what’s ahead. With Donald Trump in office and “fake news” becoming the new “f-word,” there’s a lot to mull in the coming year for publishers. Beyond politics, 2017 was a tough year for those who pivoted to video without a solid strategy. And the “duopoly” of Facebook and Google gobbled up more digital advertising, even as they helped publishers on other fronts. Newer technologies like artificial intelligence and blockchain are going from “good to know” to “need to know.” Now that the year is coming to an end, let’s look ahead at how the past year’s biggest trends will influence the digital media business in the year ahead.