Search results for "AI"
DCN’s must reads: week of February 1, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | Tackling the Internet’s Central Villain: The Advertising Business (9…
Publishers should build products that customers want to pick
The shift to abundance is a very well-known trend in the media industry, and something that most publishers are struggling with. But the dynamics behind this trend are not unique. As soon as you get too much choice in a market, it starts to split in in two very different directions. One direction is what I call the “supermarket effect,” where you focus on building scale with content that covers people’s general needs. The other is to create specific products that consumers will actually choose.
Publishers will diversify, platforms will tackle TV, and more media predictions for 2018
Nearly half of all editors, CEOs, and digital leaders (44%) are even more concerned with the powerful role of social media than they were a year ago, reports Reuters’ Journalism, Media & Technology: Trends & Predictions 2018. Publishers note their disappointment with social platforms and, therefore, plan to become less dependent on them this year.
The pros and cons of using artificial intelligence in ad tech
Artificial intelligence (AI) is being used more and more in ad tech to solve a variety of problems. Between the high profile acquisitions and its rise as the industry’s latest favorite buzzword, it’s clear that AI is an extremely powerful tool. However, it’s definitely not a silver bullet. Let’s take a look into a few AI pros and cons.
Inside a local media company’s pivot to reader revenue
We were wasting time chasing display advertising dollars. That’s the big lesson the team at Spirited Media learned at the end of 2017. It was an awakening of sorts for us at the parent company of Billy Penn in Philly, The Incline in Pittsburgh, and Denverite in Denver. Here’s what we’re going to do now.
Understanding the fractured democracy of media
Public trust in the media is at an all-time low, yet Americans still believe that the media plays an important role in today’s democracy. A new report from Gallup and The Knight Foundation, “American Views: Trust, Media and Democracy,” reveals that more than eight in 10 Americans believe the media either has a “critical” (44%) or a “very important” (40%) role in democracy. So, if journalism is essential to the foundation of democracy, why is its trust in such a fractured state today?
What you need to know about your risk exposure for Facebook News Feed changes
Since Facebook made the announcement about the changes coming to News Feed, teams have quickly organized strategy meetings and experienced a range of emotions from resignation to pure panic. The trend of Facebook’s declining referral traffic back to publishing sites isn’t new – we saw it happen throughout all of 2017. But with the explicit announcement from Facebook, including a follow-up that they would be asking users to rank publishers’ trustworthiness, the industry as a whole has decided it needs to brace for what’s coming next.
Data-driven advertising will change in 2018: The net positive effect of GDPR and transparency
Spend on data-driven advertising is surging as brands continue to realize the benefits of more granular and personalized campaigns. However, the way the advertising industry uses, captures, and analyzes consumer data will change dramatically this year. Here are two big changes on the horizon that are poised to significantly impact digital advertising.
Hey Facebook and Google: The stakes are high. You in or out?
“I don’t trust Facebook.”
“At this point, I start from a position of distrust in dealing with Facebook as a company.”
Regrettably, I found myself sharing these thoughts last Friday with reporters who were working around the clock to process the latest Facebook news. And I’m not alone. Even the most trusting publishers have gone from giving Facebook the benefit of the doubt when they rolled out Instant Articles a few years ago, to a “prove it” mentality today.
DCN’s must reads: week of January 17, 2018
Here are some of the best media stories our team has read so far this week: Wired | It’s the (Democracy-Poisoning) Golden Age of Free Speech (14 min read) The…
The strategy behind Slate’s engaging new design
Slate has unveiled a sweeping redesign that includes its logo, website, mobile, and events branding. But this redesign runs much deeper than a new aesthetic approach. Slate’s new look reflects the organization’s emphasis on audience engagement over scale. The landscape has changed a lot since Slate’s last major redesign. In fact, the only constant has been change—with traffic, audiences, and distribution largely reliant on the algorithmic whims of search and social platforms. However, the pursuit of likes and shares was just one symptom of a larger trend that dominated the thinking of digital publishers: the quest for scale.
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