Search results for "AI"
The Google Chrome ad filter is live. Here’s what to do if your ads are deemed bad
Late last summer, Google notified 1,000 website owners that their ads were annoying, misleading, or harmful to the user experience. They were directed to Google’s Ad Experience Report and encouraged to clean up their ads. The encouragement became a directive on February 15 when the latest Chrome version began to filter all failing ads across every website and listing the failed status on its Ad Experience Report. Because Chrome dominates the browser market, this news has serious repercussions for ad-supported websites. Never has so much hinged on ad quality.
Partner or vendor? The downside of guarantee deals
It started with a simple hypothesis: The most powerful long-term driver of publishers’ business is readers’ trust, which builds loyalty and habits over time. If people who read something today come back tomorrow to read again, publishers can begin to build a sustainable return audience. However, over the past few years, most of the industry drifted in the exact opposite direction.
DCN’s must reads: week of February 15, 2018
Here are some of the best media stories our team has read so far this week: Wired | Inside the Two Years that Shook Facebook—and the World (55 min read)…
NBC, Snapchat push social viewing at Olympics
Americans are watching less big live events on TV — as seen in declining viewership of the Super Bowl, Oscars, etc. And you can count the Winter Olympics as another victim of those changing habits. A recent Gallup poll confirmed that lower ratings will likely follow. But Comcast and NBC aren’t letting that get them down. Instead, they are pushing even harder into social media and new platforms.
Google referrals are up: Why that’s good and how to make the most of it
In the last few months, traffic from Google search to publisher sites globally has risen by 20%, more than outpacing the much-publicized decline in Facebook referrals over the same time period. Here’s an early analysis of the trend, why it’s a good thing for publishers, and some initial recommendations on how to take advantage of this growth.
Publishers continue to invest in platforms, but research confirms that platforms give little in return
Digital Content Next (DCN) recently released findings from its second annual DCN Distributed Context Revenue Report. The research provides marketplace intelligence on distributed content strategies and the challenges confronting publishers when working with third-party platforms like Facebook, Twitter, Snapchat, YouTube, and others. The report confirms that despite the constant changes in distributed content policies and business practices, little has changed for publishers in the last 12 months.
Key themes from the 2018 DCN Summit: trust, experimentation, diversification, and healthy paranoia
Strategies for differentiating their premium news and entertainment companies in an environment of disruption, trust issues, and monetization challenges were the focus of the annual closed-door members-only Digital Content Next (DCN) Summit held Feb. 8-9 in Miami, Florida. DCN CEO Jason Kint updated attendees on consumer privacy, net neutrality, and press freedom policy initiatives. He said that pressure on platforms will increase this year and that advertisers will seek greater transparency. He also touched upon the growth in paid content, on-demand video, and promising signs of sustainable advertising models.
Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers
Video revenue drives growth for publishers; Snapchat’s ad product portfolio is failing publishers MIAMI, FL – (February 8, 2018) – A research report released today by trade association Digital Content Next…
Digital Content Next Report Finds Facebook, Google Experiences Together Account for Less Than 5% of Total Digital Revenue for Publishers
Video revenue drives growth for publishers; Snapchat’s ad product portfolio is failing publishers MIAMI, FL – (February 8, 2018) – A research report released today by trade association Digital Content Next…
Digital Content Next Sets 2018 Agenda, Welcomes New Executive Committee Members
Trade association remains focused on trust in digital media and the importance of revenue diversity for premium brands MIAMI, FL – (February 8, 2018) – Digital Content Next (DCN), the only…
Digital Content Next Sets 2018 Agenda, Welcomes New Executive Committee Members
Trade association remains focused on trust in digital media and the importance of revenue diversity for premium brands MIAMI, FL – (February 8, 2018) – Digital Content Next (DCN), the only…
Ad Ops: the unlikely GDPR heroes
10 actionable steps to charting a publisher’s course to digital GDPR compliance Yes, it is the topic du jour, but somehow many are still adrift when it comes to the…