Search results for "AI"
Local TV news looks to digital for innovation
A key strategy for local TV news is the digital-first approach. Many local stations are broadcasting their content, especially bigger projects, on digital platforms before on air. This type of strategy shifts focus to audiences and where they want to access their content.
Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits
As the Facebook scandal continues to snowball, COO Sheryl Sandberg and CEO Mark Zuckerberg have finally admitted publicly they have a lot of work to do to restore trust in,…
The time is now: Make aggressive moves to win market share
It’s been a common theme of mine and this publication for months, but it bears repeating: The Facebook and Google duopoly have never been more vulnerable. So, the time is right for publishers to double down on proven tactics and test new ones in pursuit of gaining market share.
DCN’s must reads: week of April 5, 2018
Here are some of the best media stories our team has read so far this week: Variety | Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever (13…
Before gloating over the latest Facebook scandal, publishers should get their data houses in order
Facebook has been under fire ever since the revelation that it allowed the political consulting firm Cambridge Analytica to harvest user data and use that information as fodder for the Trump campaign. While outrage against the social media giant is warranted, we also ought to be concerned about the entire digital advertising ecosystem, where everyone — including publishers — is on the hunt for data.
In good company: Advertising context matters
Marketers are concerned about brand safety and focused on investing their media dollars wisely to ensure that their ads are seen in a good environment. And rightly so. A new study from Australia’s Galaxy Research, The Company You Keep, provides insight into consumers views on trust in relation to the media and advertising they consume.
Advertiser concern about journalism’s fate should be due diligence, not philanthropy
What role do advertisers play in the state, or the plight, of contemporary journalism? What role should they play? While advertisers should care about the plight of for-profit journalism they should do so because it’s good business, not altruism.
This Chrome feature, up 21x, is emerging as the next major traffic source for publishers
If you use Chrome on your phone or tablet, you are probably familiar with the article suggestions that you see when you open your browser. However, as a publishing executive, you may not be thinking of these as a meaningful traffic source. Well, we have news for you.
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow. It’s time to think again.
Solutions for Publishers Complying with GDPR
Only Digital Content Next Publisher members may attend On this webinar, we will hear from companies and organizations offering GDPR compliance solutions for publishers. We have confirmed the participation of…
GDPR Challenges for Publishers
Only Digital Content Next Publisher members may attend On this webinar, we will conduct a members-only discussion of 7 key questions/challenges facing publishers regarding compliance with the EU’s General Data…
GDPR: How premium publishers come out ahead
G-day is looming! On May 25, the EU’s General Data Protection Regulation (GDPR) will kick in and – despite the hype – many publishers aren’t ready for it. Over the course of Advertising Week Europe, held March 19-22 in London, several panels grappled with the issues surrounding GDPR. It became clear that, while marketers are focused on new ways to reach consumers, publishers are faced with the challenge of managing consumer consent. So, is the GDPR a headache or an opportunity?