Search results for "AI"
How these 5 reading behaviors predict audience engagement
Digital media offers publishers new opportunities to better understand audience engagement. A new report, Identifying Modes of User Engagement with Online News and Their Relationship to Information Gain in Text, identifies key metrics that help publishers gauge how long a reader will stay with an article and to improve the recommendation process for new content.
3 questions to ask your data when evaluating a paywall
Lately, the digital publishing world seems enamored with direct reader revenue. But here’s a quick reminder about the difficulty of asking people to pay for something that used to be free. Setting up a successful program can include determining the threshold for a free article limit, deciding on a call-to-action, and identifying the right people at the right time.
How mojo thinking scored Trinity Mirror a top-shelf podcast
As podcast ideas go, it was a cracker. Make a six-part show about Black Mirror and release the entire series for fans to binge on as an accompaniment to the show’s fourth season on Netflix. That was the genesis of Black Mirror Cracked, the brainchild of Trinity Mirror’s editorial trainer Suchandrika Chakrabarti. She also championed the idea of “mojo” thinking, which leverages relatively inexpensive and accessible tools to create compelling content.
How ABC News uses push to deliver news that is personal and pervasive
Doug Vance Vice President, Product Development, ABC News offers a behind-the-scenes look at how the company is extending its push strategy to drive consumer connections and keep the conversation going inside the app and beyond the smartphone.
Publishers’ quick guide to serving up relevant—and engaging—content
Regardless of the ever-evolving relationship publishers have with Facebook and other social media platforms for sharing content with the world, one thing remains clear: You need to give readers the content they want, or they aren’t going to engage with what you’re offering. Here are three ways publishers can improve editorial strategy, increase consumer engagement, and build brand loyalty by customizing the content that readers see.
Net neutrality – every voice counts
In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will give internet service providers (ISPs) the power to control how…
DCN’s must reads: week of April 19, 2018
Here are some of the best media stories our team has read so far this week: Nieman Lab | The New York Times has signed up a lot of subscribers. Here’s how…
News aggregators, Flipboard make a comeback as Facebook falters
Mark Zuckerberg may be all over the news lately, but thanks to Facebook’s algorithm change, there’s a chance you may not be seeing much about it on Facebook itself. So where are people going for news now? They seem to be turning (or returning) to news aggregation and curation apps, which have had their ups and downs over the years.
Meeting connected consumer digital expectations
Digital devices, especially mobile devices, give greater control to consumers whose expectations are high and constantly evolving, according to INMA’s new report “How the Connected Consumer Is Redefining News Media.”…
Facebook vs. Snapchat for Third-Party Distribution: 5 Key Insights
On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry in the wake of Facebook’s sweeping changes to the content it highlights in News Feed. Here are five takeaways from the event that will help publishers build their audiences moving forward.
Bots don’t care about ad fraud, but they cause it
You run a reputable site. You don’t use bots to inflate your impression numbers. So, why are verification companies reporting that a percentage of your traffic is generated by bots, costing you money and hurting your reputation with advertisers in the process? The truth is that intentional ad fraud is only a portion of the problem. Most bots were created for a purpose unrelated to advertising. But they have huge unintended consequences for the industry.
Google to publishers on GDPR: “Take it or leave it”
Google recently announced how it’s ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the data on the publisher site (not just data related to serving an ad) and their publisher “partners” will take all the liability for getting consent from consumers. Oh, and by the way, Google won’t provide any specificity (as required by GDPR) about how they intend to use consumer data. Google can demand such lopsided terms because they dominate the ad-serving marketplace.