Search results for "AI"
Publishers: Focus on fraud
I’m going to start by saying something that really shouldn’t shock you: Digital ad fraud is a crime. The word fraud is right there in the name. Fraudsters, whether they’re using sophisticated bot networks or deceptive spoofing tactics, are stealing money from advertisers. Yet the digital advertising industry has historically treated fraud as, at best, the cost of doing business or, at worst, a budget-sapping nuisance. But if the headlines are to be believed, that’s changing fast and publishers need to take steps to clean house if they want to be sure they’re protected.
DCN’s must reads: week of June 7, 2018
Here are some of the best media stories our team has read so far this week: select/all | How to Succeed in Advertising (and Transform the Internet) (16 min read)…
How Google’s News App is tackling some of social delivery’s tough problems
Google CEO Sundar Pichai kicked off Google I/O by stating that “there is more great journalism being created today than ever before.” Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A lofty approach by a company often on the receiving end of publishers’ ire. However, they are making an effort and committing resources to change the narrative.
Digital Content Next releases the 2017 DCN Annual Financial and Operational Benchmark Report
The DCN Annual Benchmark Report provides an annual analysis of revenue with full breakouts of advertising sales, traffic and other operational expense metrics by platform and media type. This report…
The key to reaching Gen Z is speaking their digital language
You thought marketing to Millennials was tricky? Meet Gen Z. They’re not only digital natives, they’re social and mobile natives too. To gain insight into this generation, MNI Targeted Media Inc. commissioned a study of Gen Z behavior, surveying students at major universities about their media consumption habits. And we learned a lot.
Joint statement from European Publishers Council, Digital Content Next, News Media Alliance and News Media Association
Joint statement on GDPR Day One from European Publishers Council, Digital Content Next, News Media Alliance (U.S.) and News Media Association (U.K.), which represent more than 4,000 publishers globally. May…
Being big and behaving badly
On a recent panel, Makan Delrahim, a top antitrust official at the Department of Justice, said that “Being big is not a violation of antitrust policy. Being big and behaving badly is the problem.”
We’ve established without debate that Facebook, Apple, Amazon, and Google are big. So, how are they behaving?
How consent fragmentation could alienate users and undermine the GDPR
After a two-year grace period to allow time for preparation, GDPR finally goes into effect this week. For most enterprises, mapping and remediation of private data storage has been the focus. But now’s the time to turn our attention to sustainable operational compliance. Clearly, “consent” has become a very important corporate asset, and it needs to be managed as such.
Drive customer connection and retention with the 3Cs of empathy marketing
Fulfilling consumer demand for content that is relevant, valuable, and in no way intrusive is not a mere courtesy; it’s a business imperative. Mobile has created a strong sense of entitlement among consumers — particularly Millennials and younger generations, which are accustomed to instant gratification with a swipe or click. The outcome is an audience seeking genuine connections. That’s where empathy marketing comes in.