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Top 6 trends for publishers in 2017

December 15, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Top 6 trends for publishers in 2017

It’s been a topsy-turvy year for publishers in 2016, with big pushes into video, native advertising and even VR. But the end of the year saw the rise of Donald Trump, and questions about the power of social media and filter bubbles, along with the upside of a “Trump bump” in paid subscriptions and donations at the New York Times, ProPublica and other places. With 2016 soon coming to a close, let’s look ahead to how the biggest trends of the past year will influence the digital media business in the year ahead.

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What it’s really like to produce a weekly virtual reality show at USA TODAY

Creating a weekly news program is a lot of work no matter what format it takes—but when you throw virtual reality into the mix, everything gets exponentially more complicated. Back in October, USA TODAY NETWORK announced VRtually There which it calls “the first branded news experience presented in virtual reality.” Keira Nothaft, director of innovation, says VR offers “an immersive way to bring the news to people in their homes in a very personal, interactive way.” But it shouldn’t come as a big surprise that she also says that “Creating VR or 360 news is a laborious process.”

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Fake news fools most of the people most of the time

American adults are fooled by fake news headlines approximately 75% of the time. Those inclined to turn to Facebook for news are more likely to think fake news headlines are correct than those using other platforms, according to a survey conducted by Ipsos Public Affairs for BuzzFeed News. Consumers find it difficult to filter out fake news headlines without the necessary background information filled-in, particularly in social media channels.

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Navigating the customer journey labyrinth

Few topics are as pervasive in marketing circles these days as those related to the “customer journey.” According to a new ebook from IBM, nearly 80% of consumers feel the average brand doesn’t understand them as individuals, so it is clear that CMOs are right to be focused on initial engagement. Given the myriad variables involved in the customer journey planning and optimization process, it’s easy to get off-track.

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DCN’s recommended reading: week of December 15, 2016

Our picks of the must-read stories from around the web:

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