New patters of content consumption are emerging from the way teens and young adults access news. It’s not surprising that both smartphones and social media usage play a large role here. According to the James L. Knight Foundation’s new research, young consumers don’t follow the news as much as it follows them. In fact, young adults often happen upon news content by accident and then share it on social media and messaging apps.Continue reading »
After playing catch-up to evolve their approach to reach Millennials, marketers must move quickly to connect with Generation Z. This generation, born between 1997 and 2011, is estimated to count 2 billion members globally. Gen Z will present unique challenges to marketers, adding to the already difficult slate of changes that a rapidly evolving digital marketing environment is presenting.Continue reading »
Is second-party data missing from your digital marketing strategy? Hear from a panel of experts how an open data economy facilitates deeper audience insights and increased digital engagement. Learn ways to utilize this data to build innovative digital marketing strategies. Join top industry professionals for this 6:00-8:00PM panel event. Register now at bit.ly/2mkbKhs.
Native advertising is a compelling and profitable way for publishers to offer custom ad opportunities in the form of articles, video, programmatic and sound. What’s more, it provides a creative outlet for marketers, resulting in increased demand and desirability for publishers. With this in mind, we at MediaRadar felt it was important to take a closer look at native trends for a more thorough understanding of best practices, as well as channels.Continue reading »
Here are some of the best media stories our team has read so far this week: World Wide Web Foundation | Three challenges for the web, according to its inventor (6 min read) Business Insider | A bug in Google’s AMP pages is inflating traffic metrics (2 min read) The Drum | ‘The stakes are…Continue reading »