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Digital Content Next


Publishers find their voice on Amazon Echo

October 27, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Publishers find their voice on Amazon Echo

It doesn’t seem like it was all that long ago that printing was the only option for publishers. Then came the web, podcasts and apps—and an ever-proliferating number of new ways to deliver content—one of the latest of which is Echo, the voice-driven device from Amazon. You might be thinking that broadcasting on the Echo wouldn’t be a fit for many traditional publications. But the fact is just about everyone is looking for the next big delivery platform and many big names have already started exploring the Echo.

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Will PlayStation bring VR to the masses?

In a word, no. In the short term, Sony’s new Playstation VR headset will dominate sales in the console-based headset market, but this group is comprised of early adopters in a closed market. While significant, the gaming market is too small to be called a mass market, and PSVR sales to early adopters doesn’t even assure that VR will become a killer app in gaming. Overall, VR is in the early stages, and still seeking killer apps that can drive true mass-market adoption.

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Programmatic versus publisher-direct online ad buying: What do the data say?

Anyone’s who’s been buying digital advertising for more than a minute has been faced with the daunting question from marketing and non-marketing executives alike: “So, how much of this advertising is actually legit, anyhow?” The industry has been hounded by issues relating to viewability, engagement, and outright fraud for the past couple of years, and the general business press regularly covers the subject matter.

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