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Nobody goes there anymore, it’s too crowded

October 13, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


“Nobody goes there anymore, it’s too crowded.”

One of Yogi Berra’s finest quotes. But the truth is that a crowd can signal a good time. If a whole lot of people showed up, there must be a good reason! Of course you’ve probably also found yourself at a packed event where you don’t seem to know anyone. In that case, context suddenly matters much…

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Facebook did the digital publishing industry a favor

For more than a decade, desktop pre-roll video has been the one safe ad format for publishers facing a market full of ad products with declining CPMs. TV-based digital properties have prospered while those lacking video content have struggled to participate in this lucrative market. With the shift to mobile, however, the game is changing for everyone – but in a positive way for once.

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Marketers weigh the pros and cons of programmatic

The programmatic display advertising marketplace in the U.S. will total $22 billion this year, up nearly 40% compared to 2015, According to eMarketer. Perhaps more importantly, these kinds of media buys will account for more than two thirds of the entire U.S. display marketplace.

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DCN’s recommended reading: week of October 13, 2016

Some of the best media industry stories from around the web:

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