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Media winners and losers post-election

November 17, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Media winners and losers post-election

Donald Trump’s ascent to president-elect of the United States was a complete shock — that is, according to mainstream media experts and journalists, many of whom initially considered his campaign a joke. Now, just as Americans are divided, the media is even more polarized, with journalists forced into a moment of self-reflection as they gear up to cover the new administration. Let’s take a moment to consider how the media business fared during the campaign and election cycle.

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Be prepared for the weather to impact the holiday shopping season

The National Retail Federation (NRF) has issued a sunny forecast for Holiday Sales, within the months of November and December. They are calling for a 3.4% increase in brick-and-mortar sales and a 10.3% increase in online holiday sales. Of course, savvy retailers and those who work with them – as advertisers, partners, distributors, etc. – will also be watching our forecasts as will their potential customers.

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Interstitial ads shown to alienate, not engage

Over 50 years later and the wisdom of Herbert Marshall McLuhan, the Canadian professor and philosopher who famously observed in 1964 that “the medium is the message,” continues to strike a chord, underlining the inextricable link between the mechanics of how companies deliver their message and the influence these messages have on customer behavior and brand perception.

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In-stream and Sidekick are preferred mobile ad formats

Each year the mobile ad industry introduces new creative formats. These formats, both new and old, play an important role in the user’s experience and impact advertising effectiveness. To understand each ad format effect, Kargo, a mobile advertising platform, partnered with MediaScience, a neuroscience research firm, to analyze consumers’ responses to four mobile ad formats through their eye movements, biometric responses and attitudinal changes.

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DCN’s recommended reading: week of November 17, 2016

Here are some of the best media stories our team has read so far this week:

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