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Media climate change is real. Are you ready?

December 8, 2016

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Media climate change is real. Are you ready?

Without a doubt, fact checking and fake news are a couple of the topics that dominated the media mindset in the final months of 2016. But as we head into the New Year—and a drastically different political landscape—it is a good time to take a clear-eyed look at what lies ahead. So, here’s my “forecast” for 2017.

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Condé Nast looks ahead, with a focus on the future of digital

Changes are afoot at two well-known Condé Nast brands. In November, the iconic publishing brand announced that Teen Vogue would be going (almost) all-digital. Then, on December 1, Self followed suit. The changes seem to confirm what many of us already think: Digital is mainstream, while print is becoming more and more niche. But there is even more behind this transition toward a new content and distribution strategy that will transform them into “digital, video and socially-led” brands.

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Ad-spending growth will slow in 2017

In the wake of this year’s U.S. presidential election, it’s difficult to place a whole lot of confidence in data of any kind (regardless of which side of the political aisle you reside on). Fortunately for us digital marketers, one or two percentage points don’t often have monumental effects on our campaigns. As an emerging channel, digital – warts and all – is still more effective than its offline counterparts, even considering its weakness when it comes to reporting and performance data.

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What you need to know about digital video advertising in 7 charts

Okay, let’s start off with an obvious—but critical—fact: Just about everybody’s watching digital video. According to comScore, almost every demographic watches some form of digital video each month. That said, it is clear from the comScore chart that there are segments that are consuming more than others.

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DCN’s recommended reading: week of December 8, 2016

Here are some of the best media stories our team has read so far this week:

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