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Digital Content Next


It’s time for journalists to rebuild trust

January 5, 2017

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


It’s time for journalists to regrow trust

In 1972, a couple of intrepid Washington Post journalists stumbled onto a story about a break-in at Democratic National Committee Headquarters. These two young men had no idea they had unearthed one of the greatest political scandals of the 20th century, one that would eventually take down a president. All they knew was that they pulled a string and didn’t let go until the truth came tumbling out. Somewhere along the way, journalism lost its way.

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Removing the friction from content access to ignite engagement at Forbes

According to Lewis D’Vorkin, the company’s Chief Product Officer, Forbes is pursuing a comprehensive strategy to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Peggy Anne Salz—mobile analyst and Content Marketing Strategist at MobileGroove—catches up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.

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The banner ad won’t die – and three other predictions for 2017

The sell-side of the advertising industry is always evolving – and 2016 saw major changes for publishers that will influence their business in the New Year. Matt Gillis, senior vice president, publisher platforms at AOL offers insights into the four trends that he sees as vital for the year to come.

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Q3 ranks highest quarter ever for digital advertising, but who’s making money?

Advertisers spent a total of $17.5 billion dollars in digital media in 3Q 2016, a 20% increase compared to same time-period last year and a 4.3% increase over the prior quarter. This is the highest third quarter for digital advertising spending on record according to the latest Internet Advertising Revenue Report. But the big question is: Which media players are capturing these digital ad dollars?

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DCN’s must reads: week of January 5, 2017

Our picks of the must-read stories from around the web:

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