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InContext Newsletter: DCN’s weekly briefing of media news – September 27, 2018

September 27, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

How publishers are navigating the perilous path to diversification

Many quality publishers are navigating the ‘valley of death’ on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which control both content distribution and advertising revenue. However, for publications with a loyal, engaged audience, the journey is worth the risk.

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Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands

Through its “passion groups” strategy, USA TODAY is organizing and leveraging its portfolio of content brands and experiences to deliver video content that moves and motivates audiences at scale. Learn more in this Q&A with Kate Gutman, head of content ventures at USA TODAY NETWORK.

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When people can’t read news on Facebook, they find it anyhow

What would the web look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the web changed in an instant. What did people do? According to Chartbeat data, they went directly to publishers’ mobile apps and sites. And this is good news for publishers.

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Oxford research documents the alarming rise of disinformation on social media

A new report from Oxford Internet Institute, Challenging Truth and Trust: A Global Inventory of Organized Social Media Manipulation, analyzes the trend of organized media manipulation, and the growing capacities, strategies, and resources that support this phenomenon.

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