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InContext Newsletter: DCN’s weekly briefing of media news – October 25, 2018

October 25, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content

Articles

Moving readers from free to fee: An inside look at successful premium publishing strategies

In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains a tough sell. Yet many publishers today are tackling this problem with a variety of successful tactics designed to convert freeloaders into subscribers.

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Inside Quartz’ obsessive approach to email newsletters

Email rules as the most reliable way to reach consumers. And Quartz, a six-year-old mobile-first publisher, is widely credited with helping reinvent the email newsletter. Senior editor Adam Pasick discusses how Quartz looks beyond the newsroom for content that inspires and engages audiences, and why it pays to publish newsletters with a “sense of purpose and cohesiveness.”

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5 Steps to acquire, upsell, and retain subscribers using customer data

Publishers seeking to drive subscriptions as a way to bolster revenue and to be less reliant on ad revenue should consider strategies based on customer data. Data drives insights about your readers, which your team can use to acquire, upsell, and retain loyal subscribers.

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How publishers align business models with strategies for social media distribution

Publishers use social distribution to keep up with consumers’ news consumption habits. And despite the annoyance and uncertainty of platform policy changes, publishers continue to align their business strategies and social practices.

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