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InContext Newsletter: DCN’s weekly briefing of media news – October 18, 2018

October 18, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


5 big takeaways from the NewFronts West

At the inaugural New Fronts West, gone was the talk of making big ad deals that characterizes The Upfronts. In its place was talk about new platforms, new formats and new ways to reach younger audiences with influencers, podcasts and – of course – online video.

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The Facebook effect: What real-time marketing means for online publishers in the digital age

Consumer expectations have evolved. Immediacy isn’t a nice to have. It is a must-have. The future of online publishing is all about understanding what readers want in the moment and being prepared to deliver.

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Instagram vs. YouTube: Who will win the digital ad war?

With YouTube in its most vulnerable state, and given its ongoing brand safety concerns, is it IGTV’s time to steal advertisers away? A panel of digital advertising experts weighs in.

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In-house agencies on the rise with marketing companies

More marketing companies than ever before have in-house agencies to build brand strategies and brand creatives (traditional and digital). In fact, according to a new ANA report, The Continued Rise of the In-House Agency, 78% of client-side marketers report having an in-house agency.

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DCN’s recommended reading: week of October 18, 2018

Our picks of the must-read stories from around the web:
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