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Digital Content Next


InContext Newsletter: DCN’s weekly briefing of media news – November 15, 2018

November 15, 2018

By Michelle Manafy, Editorial Director - DCN

Weekly insights into the business of digital content


Recklessness, a reckoning, and the road forward

We want to believe in societal norms that govern the free flow of trustworthy information. There are standards that should apply across platforms, publishers, and consumer domains. There is an assumed integrity that applies not only to the words we write, but the videos we produce, and how they are spread throughout the web. Unfortunately, not everyone has been following the rules of the road. This recklessness has led to a reckoning. Now, we must forge a new path forward.

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Marketers are ready to up their personalization game – and publishers can help

Whether it’s due to stodgy internal processes, bad data, or a dearth of appropriate technology, large organizations haven’t yet been able to make personalized advertising tactics a part of their marketing operations. The good news is that publishers can pursue three tactics to help accelerate the movement.

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What is OTT?

O is for ‘Over’. T is for ‘the’. The last T? Well, it’s not that simple. What exactly is the ‘Top’? You probably haven’t heard two people define OTT alike. In fact, lately it has come to mean everything Other Than Traditional. In order to maximize the OTT opportunity, we need to start at the beginning.

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6 Actions Buyers and Publishers Can Take to Fight Digital Ad Fraud

With digital ad fraud on the rise and the costs to both publishers and buyers growing, knowing how to successfully combat it is a necessary skill for publishers and buyers alike. Follow these six steps to minimize the impact of digital ad fraud on your business. Read more from Alliance for Audited Media.



YouTube outage drives 20% increase in traffic

Last month, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: Internet behaviors shifted immediately and fiercely. There was a huge overall traffic surge, with some of the largest increases seen on app and search traffic.

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DCN’s must reads: week of November 15, 2018

Here are some of the best media stories our team has read so far this week:

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Business Insider IGNITION Conference

Meet innovators transforming media, technology & society at IGNITION Business Insider’s flagship IGNITION conference includes media industry headliners Darren Laybourn (Microsoft News), Gordon Crovitz (NewsGuard), Janice Min (NBCUniversal Cable Entertainment) and Sir Martin Sorrell (S4Capital Limited). Come away with actionable insights for your own critical decision-making, new contacts, and ideas thanks to IGNITION’s next-level networking. Join us December 3-4 in New York City. DCN members save $1,000 (25% off)  with code IGN18DCN.